Helder

Expertise

About

  • Branding Agency
    • Cases
    • Jobs
    • Blog
    • Contact

Services

  • Brand Strategy
    • Brand Audit
    • Brand Workshop
    • Brand Naming
  • Brand Design
    • Brand Guidelines

Expertise

  • Glossary
    • Strategy
      • Corporate Identity
      • Brand Strategy
      • Brand Purpose
      • Brand Values
      • Brand Architecture
      • Claiming
      • Brand Positioning
    • Design
      • Corporate Design
      • Rebranding
      • Brand Logo
      • Brand Imagery
      • Brand Icons
      • Brand Colors
      • Infographics
      • Brand Website

Book

  • Frame Your Brand

Downloads

  • Branding Tools
  • Agency
  • Workshop
  • Cases
  • DE
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Schedule a consultation

Glossary

A brand is an abstract construct. With our glossary, we bring clarity to the world of branding and make the construct “brand” more tangible.

Marken Glossar

Topics

  • Brand Frame®
  • Branding Process
  • Corporate Design
  • Corporate Identity
  • Rebranding
  • Brand Strategy
  • Brand Story
  • Submarke
  • Dachmarke
  • Markenrelaunch
  • Markenbildung
  • Brand Management
  • Markenbindung
  • Markenkommunikation
  • Co-Branding
  • Markenführung
  • Brand Awareness
  • Positioning Cross
  • Buyer Personae
  • Mission Statement
  • Vision Statement
  • Personality Sliders
  • Golden Circle
  • Brand Purpose Board
  • Brand Values Card Deck
  • Markenwerterad
  • Identity Prisma
  • Brand Wheel
  • Brand Wheel
  • Brand Key
  • Brand Audit
  • Brand Purpose
  • Brand Values
  • Claiming
  • Brand Architecture
  • Brand Positioning
  • Brand Workshop
  • Brand Naming
  • Brand Design
  • Brand Icons
  • Infographics
  • Brand Logo
  • Brand Website
  • Brand Imagery
  • Brand Guidelines
  • Brand Colors

Give a profile to your values.

Get in touch

Why

Branding Agency

  • Brand Frame®
  • Jobs
    • Sr. Brand Strategist
    • Design intern
  • In Context
    • Branding Process

How

Branding Process

  • Brand Strategy
    • Brand Workshop
    • Brand Audit
    • Brand Positioning
    • Brand Values
    • Brand Purpose
    • Brand Architecture
    • Brand Naming
    • Claiming
    • Golden Circle
    • Mission Statement
    • Personality Sliders
    • Brand Values Card Deck
    • Brand Wheel
    • Brand Key
    • Vision Statement
    • Identity Prisma
    • Brand Wheel
    • Positioning Cross
    • Buyer Personae
    • Brand Purpose Board
  • Brand Design
    • Brand Logo
    • Brand Icons
    • Brand Imagery
    • Brand Colors
    • Infographics
    • Brand Guidelines
    • Brand Website

What

Cases

  • echovai
  • benuta
  • SIDES
  • DCSO
  • SANE
  • She Succeeds
  • Zuhause am Meer
  • Lourie
  • Quest
  • entity
  • Lebenslang Bewegen
  • Bernstein Group
  • STARKER Consulting
  • Scout24
  • EY

Where

Contact

Legiendamm 18-20
10179 Berlin

030 403 664 76
studio@helder.design

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