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Vision Statement Template
The brand vision is a concrete goal that the brand wants to achieve within a defined period of time. It reflects the internal view and serves as motivation and orientation for the employees. In a sense, the Brand Vision is the carrot you hold out to yourself and others.
How to formulate a good vision statement:
- Be brief: Every employee should have the chance to understand and internalize the vision statement.
- Be courageous: Set high goals that are nevertheless achievable in order to motivate and inspire.
- Be specific: What, by when, where, must be clear to everyone.
- Set a time horizon: If you have all the time in the world, you don’t need to be committed
- Communicate the vision statement: On average, a person needs to hear a message eight times before they remember it
More Brand Strategy Templates
Summarize your brand identity at a glance: With our Brand Frame® template
The SWOT analysis is a proven strategic method that helps companies to identify their strengths, weaknesses, opportunities and threats.
A mission statement formulates the added value of a brand’s services and is an essential part of the brand identity.
Define for whom and for which needs the brand offers solutions
Define a specific goal that the brand wants to achieve within a defined period of time.
Align the social added value, the needs of the target group and your own goals.
In order to develop a successful brand strategy, it is important for companies to analyze their target groups in detail. The creation of buyer personas helps to create a better understanding of the target group.
Clarify the Why, How, and What of your brand to form the strategic foundation.
Define the brand identity on 3 different levels with the identity prism template.
The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.
Develop brand values with examples and exercises and define what the brand stands for
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
The Bates Brand Wheel captures a brand’s essence in 5 steps, analyzing attributes, benefits, values, and personality to communicate the core identity.
Define the brand personality: with the Brand Personality Sliders template.
Do you need help defining your brand strategy?
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