Define your company's goal: With the vision statement template

Vision Statement Template

The brand vision is a concrete goal that the brand wants to achieve within a defined period of time. It reflects the internal view and serves as motivation and orientation for the employees. In a sense, the Brand Vision is the carrot you hold out to yourself and others.

How to formulate a good vision statement:

  • Be brief: Every employee should have the chance to understand and internalize the vision statement.
  • Be courageous: Set high goals that are nevertheless achievable in order to motivate and inspire.
  • Be specific: What, by when, where, must be clear to everyone.
  • Set a time horizon: If you have all the time in the world, you don’t need to be committed
  • Communicate the vision statement: On average, a person needs to hear a message eight times before they remember it

More Brand Strategy Templates

  • Mission Statement

    The mission statement states the value proposition.

  • Positioning Cross

    Define for whom and for which needs the brand offers solutions

  • Vision Statement

    Define a specific goal that the brand wants to achieve within a defined period of time.

  • Brand Purpose Board

    Align the social added value, the needs of the target group and your own goals.

  • Buyer Personae

    Define for whom and for which needs the brand offers solutions

  • Golden Circle

    Get clear about the why, how and what of your brand and build the strategic basis with it

  • Identity Prisma

    Define the brand identity on 3 different levels with the identity prism template.

  • Brand Wheel

    The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.

  • Brand Values Card Deck

    Develop brand values with examples and exercises and define what the brand stands for

  • Brand Key

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Brand Wheel

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Personality Sliders

    Define the brand personality: with the Brand Personality Sliders template.




    Marina Mengis

    Brand Strategy