How does a certificate for sustainability become desirable?
Community Brands
SANE
SANE is a new certificate that clearly and attractively identifies sustainably produced fashion for consumers. The decisive difference to other seals is the holistic and market-appropriate approach: SANE does not set singular, but ecological, economic and social standards. The aesthetics of the brand design explicitly move in the fashion world. In this way, SANE clearly differentiates itself – and appeals to fashion designers and consumers alike, for whom style is just as important as ethics.
NAMING
Conventional fashion production is environmentally harmful, antisocial, simply: sick. SANE stands for the opposite – for a production that should be normality according to common sense.
LOGO
The logo makes the brand’s attitude unmistakable – in communication and co-branding.
![](https://helder.design/wp-content/uploads/2021/06/sane-hangtag.jpg)
Co-branding as a statement: SANE is not just a test mark. SANE stands for an attitude. This can be shown discreetly to superbold in co-branding.
![](https://helder.design/wp-content/uploads/2021/06/sane-labels.jpg)
Colour Scheme
Green generally signals sustainability. The unseen color combination, in turn, gives the brand contemporary independence.
![](https://helder.design/wp-content/uploads/2021/06/imagery.jpg)
In line with SANE’s social, economic and ecological aspirations, the visual language picks up on the triad of human, material, origin.
![](https://helder.design/wp-content/uploads/2021/06/sane-poster.jpg)
WEBSITE & COMMUNICATION TOOLS
Consistent and recognizable across all touchpoints – digital and physical.
![](https://helder.design/wp-content/uploads/2021/07/sane-website01-scaled.jpg)
![](https://helder.design/wp-content/uploads/2021/07/sane-website-mobile-min-scaled.jpg)
![](https://helder.design/wp-content/uploads/2021/06/sane-print.jpg)
![](https://helder.design/wp-content/uploads/2021/06/sane-posters.jpg)
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