Brand Audit – Three steps to more insight
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Brand audit with analysis, feedback and concrete recommendations for action as pdf file
What is a Brand Audit?
A brand audit involves a detailed analysis of current branding and messaging to identify inconsistencies between corporate strategy, portfolio and brand presence.
What aspects are included in a brand audit?
We offer a Brand Design Audit, which reviews the visual appearance, a Brand Strategy Audit, which focuses on the inner branding, as well as a comprehensive Brand Audit including an analysis of the touchpoints. Strategy, design and implementation should always correspond with each other.
When does it make sense to do a brand audit?
A brand audit is useful in the process of redeveloping a brand to check whether the brand design is in line with the current brand development. Already established brands can use a brand audit to reflect whether the brand appearance continues to reflect and support the brand strategy.
What is the result of a brand audit?
The result of a brand audit includes evaluation of the current positioning in the competition, identification of strengths and weaknesses of the branding and concrete recommendations for action to optimize the appearance.
How much does a brand audit cost?
The cost of a brand audit varies depending on the scope of the analysis. A brand design audit can be booked from € 1,200.
How long does a brand audit take?
The process of a brand audit depends on the scope and complexity of the brand and its market environment. The result of a brand design audit (package 1) is usually available after one week.