What is meant by brand imagery?
Brand imagery is a form of communication. It defines the character of an image or series of images in the context of a uniform brand image. The visual language of a brand is defined in the course of the branding process.
Why is brand imagery important?
A defined brand imagery is important for the selection or production of images. Depending on the type, different impressions and emotions and thus messages are conveyed. A consistent visual language offers identification potential and creates recognition value.
How do you develop brand imagery?
In developing brand imagery, one defines the content of the images, such as people, nature, buildings or shapes, but also perspective, color climate, light, sharpness and composition are taken into account. A mood board is a helpful tool in the development process.
What should be considered for the image style?
For the image style in the course of brand development, it is important to convey the brand core and the brand identity with the images. The brand strategy therefore provides the basis in the development of an image style.
What image styles exist?
Well-known image styles are portraits, landscape shots, still life, detail shots, natural or very saturated images. There are very many different styles, which are also developed individually by photographers.