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Brand Strategy training
Create strategic branding that convinces customers.
With Helder’s Brand Frame® method.
More efficiency and recognition with the Brand Strategy Training
Two days. One framework: Learn the Brand Frame® method and develop the strategic foundation for your design together with your clients. This helps your clients understand your concepts even better – while you expand your offering.
The Brand Frame® method turns design into branding
The Brand Frame® shows at a glance what the brand stands for. This makes the Brand Frame® an effective tool for strategic branding.
What our participants say
“Valuable information, strategies and insights on applying brand strategy in a relaxed and safe environment.”
In-depth, inspiring and practical
“Helder showed us how brand strategy and design truly work together. We’re taking away methods that will have a lasting impact on our work as a creative agency.”
Klaus Österle
Zeughaus Design
In-depth, thought-provoking & clear
“Informative, thought-provoking, inspiring, in-depth and clear. Added value: reassurance to stand by our own design decisions, as well as reflection on our own brand and agency as an employer.”
Anna Wagner
deerstreet-experience GmbH
Hands-on & immediately applicable
“Hands-on training in a small group with open exchange of experiences and very concrete action steps that I can start applying straight away.”
Nathalie Thomsen
intcube GmbH
Worthwhile
“Structured. Competent. Worthwhile.”
Fredy Espejo
Januar Designbüro GmbH
A wealth of knowledge that inspires you to put it into practice
“The Strategy Training with Helder was a lot of fun. The two days were packed with valuable knowledge on how we can confidently guide our clients through brand strategy. The training gave us confidence in applying the methods and made us eager to put them into practice. You can tell at every step that Helder are true experts when it comes to strategy.”
Sarah Laprell
Studio Oskud
I’ve been waiting for exactly this training for years
“From books and podcasts, I learned the insights, but never how to turn them into a functioning overall concept, let alone how to argue for and sell it convincingly. Definitely a huge help in making strategic progress.”
Emanuel Gürth
Januar Designbüro GmbH
Clarity, structure and confidence
“I really appreciated the clarity and structured way the content was communicated.
Open questions and issues around complexity were largely resolved.
The workshop equipped me with the confidence to apply the process myself and adapt it to my own specific requirements.
I found the examples illustrating the results very insightful and they showed me the potential of the method.”
Clarity throughout the branding process
“We were guided through the branding process with great clarity and equipped with a practical toolkit.”
Marlene Gomez-Göggel
Buck et Baumgärtel
Insightful, motivating and close to everyday agency work.
“The workshop was both truly insightful and motivating! It was very well facilitated and refreshingly open. While a lot of the content is already available on the website, the insights from real agency life take it to another level. No question is left unanswered, and participants’ own experiences are welcomed and discussed. I’m taking a lot away from the workshop and can highly recommend it!”
Thomas König
Im Neuland
A guide from A to Z
“A guide to strategy workshops in branding processes from A to Z.
With facilitation suggestions, methods, presentation elements and insightful perspectives.”
Annabell Mailänder
SchleeGleixner
Your benefits – what to expect
We have turned our branding process into a training program specifically for brand designers and design agencies – practical, efficient and optimized for working with your start-up and SME clients.
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Practical and applicable
We develop the brand strategy using real, practical examples and show you how to apply it directly.
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Interactive methods
You work in small groups, use co-creative methods and benefit from direct, constructive feedback.
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Comprehensive toolbox
You receive extensive slides as well as practical templates and tools that you can use in your branding process.
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Brand Frame® certification
After successfully completing the training, you receive an official certificate recognizing you as a Brand Frame® Guide and strengthening your professional profile.
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Brand Frame® certification
After successfully completing the training, you receive an official certificate recognizing you as a Brand Frame® Guide and strengthening your professional profile.
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First-hand expertise
Your guides bring more than 20 years of branding experience – and share their know-how in a way that helps you get the most out of it.
tried and tested
Our framework has already proven itself more than 100 times
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Developed by branding specialists
As a strategic brand consultancy with more than 20 years of experience, we have developed the most proven methods into the Brand Frame® method.
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Benchmark for strategic branding
Our templates have already been downloaded more than 100,000 times by leading agencies, brand designers and freelancers.
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100+ successful projects
Across industries, for start-ups and SMEs, B2B, D2C and B2C: with the help of a clear, iterative and strategically grounded process.
Success Stories
These brands trust our method
From Webshop to Interior Brand.
“Through Helder’s branding process, we evolved from a webshop into an interior brand. The new sub-brands and brand design resonate perfectly with our target audiences. With the strategic brand framework, our teams can create content that’s always on brand. This has helped us build an even deeper emotional connection with our customers.”
Monika Adler
CEO
Now we have a brand that exceeds our expectations.
“The expertise and communication with this company are truly impressive, and we would recommend Helder without hesitation. We felt perfectly supported at all times and will continue working together even after the project is complete. Now we have a brand that exceeds our expectations – thank you!”
VOOR Is Not Just a Brand – It's Our Identity
“With Helder, we didn’t just do a rebranding – we developed VOOR from the ground up together with Birgit and Maurits.
The result excites us. VOOR is not just a brand – it’s our drive, our identity. We live the result.
Thank you, Birgit, Maurits, and the entire Helder team!”
Ronny Wangelin
Co-Founder
"Together with Helder, we successfully developed a new name and brand identity that resonates even more strongly with our target audience."
Björn Wisnewski
Founder
“Helder does a great job. Their uncomplicated manner makes every job with them fun!”
Niclas Breit
Head of Marketing Salesfive
“Helder has been instrumental in helping us build the branding of our company SANE Standard. Our collaboration was very constructive and they really understood our needs.”
From Six Data and Analytics Consulting Firms to a Data Powerhouse
“The branding process with Helder enabled us to transform from six individual, highly successful data and analytics consulting firms into a single data powerhouse. You can feel it – and you can see it.”
Thomas Schräer
Founder
Our next dates
Date
- 17–18 November 2026 | 09:00–17:30
Call on 10 November 2026 | 15:00 - 16–17 March 2027 | 09:00–17:30
Call on 10 March 2027 | 15:00
Language
German
Where
launchlabs, Berlin
Included
- Live call on 10 November 2026 | 15:00
- Live in-person training
- Materials & toolbox
- Lunch, drinks and snacks
- Community experience
- Access to our Q&A sessions
Price
€1,999 plus VAT, payment by invoice
Curriculum
What you’ll learn
Competence: Position and differentiate the brand
You’ll learn how to prepare brand and competitive analysis so that it is strategically useful and easy for clients to understand. We’ll show you how to filter and structure design-relevant insights from market and brand analysis. This creates the foundation for a compelling argument throughout the rest of the process.
Ambition: Set brand goals
You’ll learn how to develop business and brand goals together with your clients. We’ll show you how to make target visions more concrete and which methods can help you do so. This gives the design process a solid strategic direction.
Mission: Understand and convince the target audience
You’ll learn which questions to ask to truly understand target audiences – beyond age data and demographic assumptions. We’ll show you how to identify the needs, expectations and decision-making processes of the target audience together with your clients. This creates a shared understanding of who the brand design needs to appeal to.
Values & essence: Define the brand’s mindset
You’ll learn how to turn an often intuitive sense of a brand’s mindset into something concrete. We’ll show you how to develop differentiating brand values and derive a clear brand essence from them that provides strategic and creative direction. This creates a brand identity that serves as the foundation for the design.
How to: Brand workshop
You’ll learn how to design, facilitate and structure effective brand workshops. We’ll show you which tools, processes and facilitation techniques help you guide participants through the process. This enables you to create workshop formats that provide clarity and deliver tangible results.
How to: Present brand design strategically
You’ll learn how to derive your design presentation from the strategy – clearly, logically and to the point. We’ll show you how to translate strategic foundations into clear arguments and structure your presentation so that it convinces instead of raising questions. This allows you to present design that is understood – not debated.
How to (sell): Strategic branding process
You’ll learn how to make strategic services clearly visible within the process, calculate them realistically and communicate their value to potential clients. We’ll show you how to structure the strategy process effectively and use feedback purposefully. This turns strategy into an integral part of your offering – visible, calculable and compelling.
In three steps to branding that makes an impact.
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Secure your spot
Secure one of 12 limited spots.
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Learn the methods
In two days, you’ll learn how to develop the strategic brand foundation for the brand design together with your clients.
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Convince clients
You position yourself as a guide for your clients and present results that make an impact.
Put an end to subjective discussions and endless feedback loops
Position yourself as a guide: Use brand strategy as a lever to convince clients of you and your design.
Your upgrade: the Brand Frame® certificate
The next step for you and your business.
Why the Brand Strategy Training is worth it for your business
Strategically trained designers present more convincingly, reduce feedback loops and create clarity throughout the process – saving time, strengthening client relationships and increasing project success.
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Greater expertise
Your team can justify design decisions with confidence and advise clients on a strategic level.
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Greater efficiency
A clear strategic foundation makes projects more focused – and feedback processes significantly more effective and streamlined.
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Stronger client relationships
From service provider to guide – building trust and strengthening long-term client relationships.
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Stronger offering
With a strategic framework, you strengthen your position in client acquisition – and offer clients a holistic branding package.
5 arguments why employers benefit from the Strategy Training
20 years of brand expertise
Meet your Guides
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Marina Mengis
Head of Business Development & Brand Strategist
Before developing strategic brand identities for clients on the agency side, Marina Mengis was responsible for brand experience and brand communication for brands across a range of industries – automotive, health, education and the creative industries. Marina is a certified Sinus-Milieu expert and is responsible for sharing knowledge with our branding community at Helder.
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Dr. Birgit Joest
Co-Founder & Strategy Director
As a brand strategist, Dr. Birgit Joest worked with international brands such as Mercedes-Benz, Telekom and O2 before founding the branding agency Helder together with Maurits den Held. Birgit is a mentor, advisory board member and Chairwoman of VdU Berlin/Brandenburg, and promotes the exchange of ideas around strategic brand building as a speaker at trade fairs, in podcasts and at universities.
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Lea Hampel
Strategic Design
Lea Hampel brings an interdisciplinary background in applied research, target audience-focused concept development, design, and brand strategy. At HTW Berlin, she worked with qualitative research methods and developed participatory formats for different target groups in educational settings. Today, she brings these experiences together at Helder to develop brand strategies and brand design.
It’s a match
We’re a good match if you…
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are looking for clear, qualified feedback instead of endless discussions
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rely on strategy instead of trial and error
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want to make creative processes efficient, focused and fulfilling
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want to strengthen your sales process and secure budgets that reflect your value
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want your designs to receive the recognition they deserve
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want to get your clients excited about your designs
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want to communicate the value of strategic brand work to your clients
Get to know us.
Without any obligation.
FAQ
Your questions about the training
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Will I receive a certificate at the end?
Yes, you will receive a certificate. It confirms your participation and can be used both for client acquisition and job applications. You will receive it digitally and as a printed copy. You will also receive a digital badge that you can use, for example, on your website or in presentations.
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Which payment methods are available to me?
You can conveniently pay by invoice.
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How will I receive my invoice?
You will receive your invoice by email. Please also check your spam folder if it does not appear in your inbox.
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Who is the training suitable for?
The training is designed for brand designers with at least 2–3 years of professional experience, as well as design agencies that want to integrate brand strategy into their process.
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What are the cancellation terms?
You can cancel your participation free of charge up to 28 days before the training. If you cancel up to 14 days before the training date, a cancellation fee of 50% of the price will apply. For later cancellations, the full amount will be charged.
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Is the booking transferable?
In individual cases, it is possible to transfer your participation to another person. Just send us a short message – we’ll be happy to check whether this is possible in your case.
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Will the training be recorded?
No, the training is deliberately not recorded, as the focus is on personal, interactive work in a small in-person group. The value comes from direct exchange, developing the content together and receiving individual feedback during the sessions. To ensure you continue to receive support after the training, you will have access to our regular Q&A sessions for 12 months. There, you can ask questions, discuss specific cases and deepen your knowledge.
Questions about the course?
Get in touch.
