What does a platform for female empowerment look like?
The design language of the powerful logo refers to the VdU logo. At the same time, the stage implies the promise of personal growth.
Feminine, innovative, successful: The design language stages the values of the project brand confidently and unmistakably.
The arrow as a key visual brings successors and pioneers and messages into focus.
The brand design was rolled out to a wide variety of media and formats.
Key Visual also serves as an indicator of social media post content.