What does a platform for female empowerment look like?
Community Brands
She Succeeds
Women at the head of companies are still in the minority in Germany. The project she succeeds – More female succession! aims to inspire more women to become self-employed. The joint initiative of the Association of German Women Entrepreneurs (VdU) and the Federal Ministry for Economic Affairs and Energy (BMWi) supports women in taking over companies, raises awareness of the career option of succession and makes female successors and their pioneers visible as role models. We developed a brand design for she succeeds that expresses female empowerment and functions in the visual context of the sender brand VdU.
LOGO
The design language of the powerful logo refers to the VdU logo. At the same time, the stage implies the promise of personal growth.
Colour Scheme
The VdU main color was taken up as a starting point, expanded and contrasted.
BRAND ELEMENTS
Feminine, innovative, successful: The design language stages the values of the project brand confidently and unmistakably.
KEY VISUAL
The arrow as a key visual brings successors and pioneers and messages into focus.
Communication Media
The brand design was rolled out to a wide variety of media and formats.
SOCIAL MEDIA
Key Visual also serves as an indicator of social media post content.
