What is an icon?
The term icon comes from the Greek (eikon) and means image. Icons are symbols that visualize processes, product features or objects, e.g. in apps, on websites, but also in print products.
Are icons part of corporate identity?
Icons are part of corporate design and therefore part of corporate identity. They should be embedded in the existing design system in order to pay attention to the consistency and recognition value of the brand.
How do you define an iconography design?
Iconography design is part of brand design and should have similar stylistic characteristics. Depending on the brand personality, icons range from modern minimalism to friendly, playful, humorous icons.
Why are icons important as part of brand design?
Icons are important because they make central processes, characteristics and services of a brand quickly comprehensible and thus accessible. They provide orientation and efficiently convey key brand messages.
What should be considered when developing an iconography?
The icon should focus on the most essential features and be reduced to a simple form so that it remains recognizable to different applications and small sizes. A clear assignment of what the icon is about is the most important characteristic of an icon.