How do you mobilise opinion leaders?
Community Brands
Ich wähle Europa
Elections are decided by the dissatisfied – the challenge is to mobilise advocates. In order to win over as many convinced Europeans as multipliers, EY Deutschland has launched “IchWähleEuropa” together with the Schwarzkopf Foundation Young Europe. Like the initiative, our design for the digital campaign is a clear, unequivocal commitment to Europe, providing an appropriate platform for decision-makers from business, politics and civil society.
LOGO
The modern, straightforward font is graphically loosely encircled for the logo – making the decision for Europe clear.
HASHTAG
The complementary hashtag is set in an individual handwriting and presents itself in European blue.
COLOR SCHEME
In addition to the colors of the European flag, soothing anthracite and ecru are used.
WEBSITE
The website is explicitly designed for participation in terms of design and functionality. ich-wähle.eu
