How do apartments become a home by the sea?

TRAVEL

Zuhause am Meer

Zuhause am Meer is the largest private provider of holiday apartments in the popular seaside resort of Warnemünde. The company attaches great importance to individual interior and personal service. The goal: to offer every guest a temporary home by the sea – be it single travellers, couples or several generations, people with handicaps or four-legged appendages. This family atmosphere and the high standards of hospitality are reflected in the appearance – both in the design and the carefully curated content.

  • Research

    • Site visit
    • Analysis market participants
    • SEO Analysis
  • Strategy

    • Content strategy
    • SEO strategy
    • Tonality
  • Creation

    • Wordmark
    • Corporate Design
    • Iconography
    • Text
  • Execution

    • Website
    • Stationary
    • Foldable brochure
    • Brochure

WORD MARK

The bold word mark features small irregularities. In a charming way, it transports the accessible, friendly character of the brand.

ICONOGRAPHY

Maritime icons with high recognition value illustrate content, address the main target group families and convey a sense of vacation and summer freshness.

TYPOGRAPHY

With the youthful Büro Grotesque, which is characterized by organic design language, the classic Miller is combined.

COLOUR SCHEME

As a contrast to the natural spectrum of the main colors, the icons use luminous, summery tones that blend in harmoniously.

MAP

Added value for guests and hostess – A folding map combines information about the accommodation and content from the website.

Accessoires

The concise icons are used for various accessories to attract attention in the cityscape.

WEBSITE

The website is deliberately designed as a service for guests. Personally curated contents structure the page, provide detailed information about the apartments and thus generate trust – especially for potential new customers.