Markendesign
Brand design that doesn’t show what you really stand for is obsolete.
It neither reaches your target groups nor differentiates you from the competition.
What is brand design?
We visually convey what the brand stands for: Competence, values, ambition, mission. A successful brand design has the power to create a feeling for the brand at first glance.
Whether it is conservative or progressive, whether it stands for craftsmanship or digital expertise, whether it is sustainable, exclusive or inexpensive, and above all: whether it fits me as a consumer, my value system and supports my self-image. It’s important to us that the brand design evokes the right associations in order to connect with the right people.
With brand design, we create potential for identification and projection surfaces with regard to the competence, attitude and promises of brands – internally and externally. We differentiate the brand visibly and tangibly from other market participants.
The appearance therefore significantly influences the brand perception of the specific target group(s): customers, partner companies, potential employees. This makes brand design an important strategic instrument contributing sustainably to the success of a brand.
Markenidentität
Your brand design should not be inferior to your business performance.
That’s why, we develop strategic brand design that reflects the identity and quality of your culture, products or services – at first glance, for all stakeholders.
Essential Brand Design Elements
Brand design is more than “just” a logo: to create a concise image at all touchpoints, we develop a comprehensive visual identity.
Competitor analysis
In order to differentiate yourself effectively and appropriately for your industry, we first perform a visual analysis of your key competitors’ brand presences.
Brand Logo
Graphic element that represents the brand.
The logo is a key element of brand design. It can consist of text, symbols, shapes, or a combination of these elements.Typography
Combination of fonts to make text legible and aesthetically pleasing. We always select fonts specific to the brand to convey the right mood.
Brand Colors
We compose main and secondary colors that influence brand perception according to the industry, positioning and target audience.
Design grid
System that defines the layout structure of the brand design. It is an important tool to ensure a consistent look and feel at all touch points.
Brand Icons
Small symbols that visually convey a specific piece of information and support navigation and interaction. Our icons always correspond with the overall style of the brand design.
Key Visual
Important component of brand communication that helps strengthen the image and perception of the brand. We consistently derive key visuals from the design system.
Brand Imagery
We define a consistent visual style that creates an emotional connection with the viewer:s and uniqueness in the context of the brand design elements.
Brand Design connects people with brands
With brand design, we create identification potentials and projection surfaces with regard to the competence, attitude and promises of brands – internally and externally. We differentiate the brand visibly and noticeably from other market participants. The appearance therefore significantly influences the brand perception of the specific target group(s): Customers, partner companies, potential employees. This makes brand design an important strategic instrument that makes a lasting contribution to the success of a brand.
Kunden
Brands that trust us
Creates a representative brand design in three steps.
Book Brand Workshop
In our Brand Workshop you clarify values, purpose, vision and mission of your brand.
Define identity
We use the Helder Brand Frame® to formulate a strategic and a narrative that is appropriate for the target group.
Differentiate with brand
We translate your brand strategy into a brand design that speaks for you – at every touchpoint, 24/7.
„Together with Helder, we developed a design that makes complex services and products understandable, accessible and desirable.“
Manuel Maillard
Marketing Manager, MSC
„Together with Helder, we developed a design that makes complex services and products understandable, accessible and desirable.“
Nathalie Thomsen
Marketing Manager, DCSO
„In our projects together, Helder has consistently inspired us with her highly creative input.“
Clemens Reisbeck
head of communications, werter
„Every brand element in Helder’s design system intelligently signals our core competency of coding.“
Wulf Rowek
CEO, entity
„With Helder, we have not only developed a brand, but also an attitude towards life. Together we created a value strategy and based on it a brand design that I can identify with 100%.“
Nina Hansen
CEO, Lourie
Brand Design Process
The creation of a brand design includes four milestones. After the kick-off and briefing, we create design routes. These always reflect the identified corporate identity, but do so in different ways: e.g. through different color combinations, typography, or the word-picture mark. On this basis, we enter into discussion – and successively arrive at the final brand design.
- Duration: 3-5 weeks, depending on scope
- Briefing: We work on the basis of the brand workshop and the Helder Brand Frames® that we develop together with our clients or on a brand briefing provided by our clients.
- Process: The process is iterative and always follows in coordination with our clients.
- Location: We work independently of location and support brands internationally.
Result: A design system and brand guidelines with brand design elements and design rules, so that the brand design is applied consistently – independent of the executing trade. - Costs: The costs depend on the effort, which can vary depending on the project scope. We will be happy to make you an offer.
Design briefing Template
A design brief is important for setting clear goals and expectations for a design project, avoiding misunderstandings, and ensuring that the outcome meets the brand’s quality requirements. It serves as a guide for the designer and a reference during the design process to keep the project on track.
Strategic Design
Let your brand design speak for your company, not against it. With strategic brand design from Helder, you create a visual identity that:
Clearly communicates your brand message
Differentiates your brand’s performance and added value from the competition in a tangible and noticeable way
Creates an emotional connection between your brand and its stakeholders
Consistently speaks for you across all marketing channels – 24/7.
Brand Design vs Corporate Design
Elements, tasks and goals of brand design or REBRANDING are basically similar to those of CORPORATE DESIGN. It’s about charging a brand by making their personality, values and brand promise visually and emotionally accessible. Companies can be considered brands themselves or can have different brands in their portfolios. For this reason, a distinction is made between corporate design and brand design.
What makes Helder stand out
- Helder is owner-managed, value-driven and independent.
- We are a team of 10 branding specialists for all: for us, there are only A clients.
- Our process is transparent, strategic and proven, even on complex products and services.
Brand design makes brands emotionally accessible
A successful translation of the brand profile into a brand design helps to classify the brand at first glance – whether it is luxurious or accessible, innovative or conservative, provocative or discreet – to make the brand as distinctive as possible and to differentiate it from the competition.
When we talk about brand design, we are therefore not only talking about what the brand looks like, but also how you experience it, how it works, what the first impression is and how it feels.
The aim of every brand design development is for us to awaken the right associations with the brand before even a word has been said about the actual services and products of the brand.
Brand Design at first glance
Overview of frequently asked questions
What is Brand Design?
Brand design includes all visual elements that give visible expression to the brand personality and convey what the brand stands for.
What does brand design include?
The main elements of brand design are the logo, a color and font concept, the visual language, the iconography style and other brand key elements, which together form a constant, recognizable design system.
How does brand design differ from corporate design?
Companies can be brands themselves or have different brands in their portfolio. For this reason, a distinction is made between Corporate Design and Brand Design.
Why is Brand Design important?
Brand Design creates identification potentials and projection surfaces regarding the competence, attitude and promises of the brand – internally and externally. Brand Design is important to create the right associations with the right people and to differentiate noticeably.
What does the brand design process look like?
Based on strategic content – through a briefing or a joint workshop – different design routes are created that reflect the brand personality in different ways. Through an iterative process, we successively arrive at the final brand design.
How long does Brand Design take?
The brand design including the strategic concept takes about 8-12 weeks. Depending on the scope, it can sometimes be faster.
What does Brand Design cost?
The costs depend on the effort, which can vary depending on the project scope. The relevant factor is whether there is a strategic basis for the brand design or whether it is developed jointly.
Connect people to your brand.
Let’s start.
