How do you make
technology accessible?

TECH

entity

THESIS solutions GmbH develops state-of-the-art quality web platforms and applications from scratch for enterprises with complex, digital business models. After the upheaval of restructuring, it became time to revisit the brand in terms of its strategy and design. The challenge: how to translate value proposition, claim and culture of the Berlin developers into a brand design both adequate and understandable to start-ups who don’t have tech founders?

  • Research

    • Target Demo Analysis
    • Market Analysis
    • Brand Workshop

  • Strategy

    • Brand Strategy
    • Mission, Vision
    • Tonality

  • Creation

    • Naming / Claiming
    • Logo Development
    • Corporate Design
    • Iconography
    • Text

  • Execution

    • Website
    • 
Stationary
    • Wayfinding

BRAND STRATEGY

As part of a comprehensive branding process, we completely restructured the brand on the basis of its DNA: 
Thesis becomes entity

NAMING

Entities give constructs a tangible form – entity gives visionary business models a digital form.

CLAIM

The brand pledge:
With entity, great ideas become realities.

TYPOGRAPHY & CODE

We created a code specifically for this client and then employed it to visualize both claim and core service: the agile development of state-of-the-art quality software.

ICONOGRAPHY

The code becomes icons that illustrate products, processes, services.

WEBSITE

Scroll-activated animations and parallax scrolling underscore the brand’s attitude.

BRAND MANUAL

Balance between consistency and dynamics: branding consistent in content, adaptive in media.