As part of a comprehensive branding process, we completely restructured the brand on the basis of its DNA: Thesis becomes entity
Entities give constructs a tangible form – entity gives visionary business models a digital form.
The brand pledge:
With entity, great ideas become realities.
TYPOGRAPHY & CODE
We created a code specifically for this client and then employed it to visualize both claim and core service: the agile development of state-of-the-art quality software.
The code becomes icons that illustrate products, processes, services.
Scroll-activated animations and parallax scrolling underscore the brand’s attitude.
Balance between consistency and dynamics: branding consistent in content, adaptive in media.