Capturing a brand personality: Bates Brand Wheel
The circular model works its way from the outside in to the essence of the brand in 5 steps. Attributes, benefits, values and personality are analyzed and explored in how they can be communicated. At the center is the Brand Essence, which is the core and communicates in a condensed way what the brand stands for.
More Brand Strategy Templates
Brand Frame Template
Summarize your brand identity at a glance: With our Brand Frame® template
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SWOT Analysis
The SWOT analysis is a proven strategic method that helps companies to identify their strengths, weaknesses, opportunities and threats.
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Mission Statement
A mission statement formulates the added value of a brand’s services and is an essential part of the brand identity.
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Positioning Cross
Define for whom and for which needs the brand offers solutions
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Vision Statement
Define a specific goal that the brand wants to achieve within a defined period of time.
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Brand Purpose Board
Align the social added value, the needs of the target group and your own goals.
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Buyer Personae
In order to develop a successful brand strategy, it is important for companies to analyze their target groups in detail. The creation of buyer personas helps to create a better understanding of the target group.
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Golden Circle
Clarify the Why, How, and What of your brand to form the strategic foundation.
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Identity Prisma
Define the brand identity on 3 different levels with the identity prism template.
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Brand Wheel
The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.
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Brand Values Card Deck
Develop brand values with examples and exercises and define what the brand stands for
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Brand Key
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
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Brand Wheel
The Bates Brand Wheel captures a brand’s essence in 5 steps, analyzing attributes, benefits, values, and personality to communicate the core identity.
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Personality Sliders
Define the brand personality: with the Brand Personality Sliders template.
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