How to reinterpret the
classic pyjama?
Lifestyle Brands
Lourie
Lourie celebrates the rediscovery of slowness – in every sense. The Berlin sleepwear brand is the exact opposite of a fast fashion producer. Lourie manufactures timeless pyjamas in small editions, produced with care and made to be worn for a long time, night and day. Lourie pyjamas are the perfect uniform of the late sleepers, daydreamers and self-carers.
WORDMARK
Striking, modern, with a sense of humour and a retro feeling.
TYPOGRAPHY
The font Moret makes the brand a classic in a new look. The font Graphik offers a clean contrast.
COLOUR SCHEME
The colour combination of green, gold, and black is sophisticated and casual at the same time.
ILLUSTRATIONS
Light handed illustrations depict the ingredients for a perfect Sunday.
HANGTAG
High-quality hangtags are subtly refined with a Pantone gold color.
IMAGERY
The photography conveys a Sunday morning feeling.
WEBSITE
Website with shop and personalisation function.
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