How to reinterpret the
classic pyjama?

FASHION

Lourie

Lourie celebrates the rediscovery of slowness – in every sense. The Berlin sleepwear brand is the exact opposite of a fast fashion producer. Lourie manufactures timeless pyjamas in small editions, produced with care and made to be worn for a long time, night and day. Lourie pyjamas are the perfect uniform of the late sleepers, daydreamers and self-carers.

WORDMARK

Striking, modern, with a sense of humour and a retro feeling.

TYPOGRAPHY

The font Moret makes the brand a classic in a new look. The font Graphik offers a clean contrast.

COLOUR SCHEME

The colour combination of green, gold, and black is sophisticated and casual at the same time.

Lourie Pantone Farben

ILLUSTRATIONS

Light handed illustrations depict the ingredients for a perfect Sunday.

HANGTAG

High-quality hangtags are subtly refined with a Pantone gold color.

Lourie Pyjamas Hangtag
Lourie Logo

IMAGERY

The photography conveys a Sunday morning feeling.

Lourie Imagery / Bildstil

WEBSITE

Website with shop and personalisation function.

Lourie Webdesign Homepage
Lourie Webdesign Material Seite
Lourie Webdesign Webshop Produkt Detail
Lourie Webdesign Webshop