How to reinterpret the
classic pyjama?

FASHION

Lourie

Lourie celebrates the rediscovery of slowness – in every sense. The Berlin sleepwear brand is the exact opposite of a fast fashion producer. Lourie manufactures timeless pyjamas in small editions, produced with care and made to be worn for a long time, night and day. Lourie pyjamas are the perfect uniform of the late sleepers, daydreamers and self-carers.

WORDMARK

Striking, modern, with a sense of humour and a retro feeling.

TYPOGRAPHY

The font Moret makes the brand a classic in a new look. The font Graphik offers a clean contrast.

COLOUR SCHEME

The colour combination of green, gold, and black is sophisticated and casual at the same time.

ILLUSTRATIONS

Light handed illustrations depict the ingredients for a perfect Sunday.

HANGTAG

High-quality hangtags are subtly refined with a Pantone gold color.

IMAGERY

The photography conveys a Sunday morning feeling.

WEBSITE

Website with shop and personalisation function.