Vision Statement Template
The brand vision is a concrete goal that the brand wants to achieve within a defined period of time. It reflects the internal view and serves as motivation and orientation for the employees. In a sense, the Brand Vision is the carrot you hold out to yourself and others.
How to formulate a good vision statement:
- Be brief: Every employee should have the chance to understand and internalize the vision statement.
- Be courageous: Set high goals that are nevertheless achievable in order to motivate and inspire.
- Be specific: What, by when, where, must be clear to everyone.
- Set a time horizon: If you have all the time in the world, you don’t need to be committed
- Communicate the vision statement: On average, a person needs to hear a message eight times before they remember it
More Brand Strategy Templates
Mission Statement
The mission statement states the value proposition.
Positioning Cross
Define for whom and for which needs the brand offers solutions
Vision Statement
Define a specific goal that the brand wants to achieve within a defined period of time.
Brand Purpose Board
Align the social added value, the needs of the target group and your own goals.
Buyer Personae
Define for whom and for which needs the brand offers solutions
Golden Circle
Get clear about the why, how and what of your brand and build the strategic basis with it
Identity Prisma
Define the brand identity on 3 different levels with the identity prism template.
Brand Wheel
The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.
Brand Values Card Deck
Develop brand values with examples and exercises and define what the brand stands for
Brand Key
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
Brand Wheel
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
Personality Sliders
Define the brand personality: with the Brand Personality Sliders template.
Do you need help defining your brand strategy?
We are happy to consult you.