Vision Statement Template
The brand vision is a concrete goal that the brand wants to achieve within a defined period of time. It reflects the internal view and serves as motivation and orientation for the employees. In a sense, the Brand Vision is the carrot you hold out to yourself and others.
How to formulate a good vision statement:
- Be brief: Every employee should have the chance to understand and internalize the vision statement.
- Be courageous: Set high goals that are nevertheless achievable in order to motivate and inspire.
- Be specific: What, by when, where, must be clear to everyone.
- Set a time horizon: If you have all the time in the world, you don’t need to be committed
- Communicate the vision statement: On average, a person needs to hear a message eight times before they remember it
More Brand Strategy Templates
Mission Statement
The mission statement states the value proposition.
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Positioning Cross
Define for whom and for which needs the brand offers solutions
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Vision Statement
Define a specific goal that the brand wants to achieve within a defined period of time.
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Brand Purpose Board
Align the social added value, the needs of the target group and your own goals.
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Buyer Personae
Define for whom and for which needs the brand offers solutions
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Golden Circle
Get clear about the why, how and what of your brand and build the strategic basis with it
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Identity Prisma
Define the brand identity on 3 different levels with the identity prism template.
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Brand Wheel
The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.
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Brand Values Card Deck
Develop brand values with examples and exercises and define what the brand stands for
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Brand Key
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
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Brand Wheel
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
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Personality Sliders
Define the brand personality: with the Brand Personality Sliders template.
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