Mission Statement

The mission statement states the value proposition.

Positioning Cross

Define for whom and for which needs the brand offers solutions

Vision Statement

Define a specific goal that the brand wants to achieve within a defined period of time.

Brand Purpose Board

Align the social added value, the needs of the target group and your own goals.

Buyer Personae

Define for whom and for which needs the brand offers solutions

Golden Circle

Get clear about the why, how and what of your brand and build the strategic basis with it

Identity Prisma

Define the brand identity on 3 different levels with the identity prism template.

Brand Wheel

The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.

Brand Values Card Deck

Develop brand values with examples and exercises and define what the brand stands for

Brand Key

The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

Brand Wheel

The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

Personality Sliders

Define the brand personality: with the Brand Personality Sliders template.