Brand Frame Template
Summarize your brand identity at a glance: With our Brand Frame® template
SWOT Analysis
The SWOT analysis is a proven strategic method that helps companies to identify their strengths, weaknesses, opportunities and threats.
Mission Statement
A mission statement formulates the added value of a brand’s services and is an essential part of the brand identity.
Positioning Cross
Define for whom and for which needs the brand offers solutions
Vision Statement
Define a specific goal that the brand wants to achieve within a defined period of time.
Brand Purpose Board
Align the social added value, the needs of the target group and your own goals.
Buyer Personae
In order to develop a successful brand strategy, it is important for companies to analyze their target groups in detail. The creation of buyer personas helps to create a better understanding of the target group.
Golden Circle
Clarify the Why, How, and What of your brand to form the strategic foundation.
Identity Prisma
Define the brand identity on 3 different levels with the identity prism template.
Brand Wheel
The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.
Brand Values Card Deck
Develop brand values with examples and exercises and define what the brand stands for
Brand Key
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
Brand Wheel
The Bates Brand Wheel captures a brand’s essence in 5 steps, analyzing attributes, benefits, values, and personality to communicate the core identity.
Personality Sliders
Define the brand personality: with the Brand Personality Sliders template.
Branding Tools
Methods, templates and resources for process of brand building.