How do you get Germany in motion?
Menschen in Bewegung bringen
The brochure published by the BZgA is aimed primarily at educators. Based on scientific findings, it contains recommendations on how to get the five groups of children/adolescents, adults, older adults, adults with chronic diseases, and the general population moving, while shedding light on cost-effectiveness. The interplay of buoyant typography, lively colors, playful design language and groundbreaking imagery underscores the issue without pointing fingers.
A dynamically ascending path represents the goal of the brochure: Getting people moving throughout life.
The design language of the word mark is reflected in the wayfinding imagery.
With a creative ease and agility, the brochure provides a foundation to get people moving.