What are brand guidelines?
Brand guidelines, also known as brand manuals, comprise the essential components of the brand identity as well as communicative and design rules. Brand guidelines define how the brand should be represented to the outside world.
How to develop a Brand Guide?
A Brand Guide represents the summary of the strategic and visual brand identity, as well as a set of rules for dealing with them. The brand strategy and brand design therefore provide the foundation. The Brand Guide should include standards on sizes, proportions, spacing, white spaces, colors, as well as examples of applications that are not acceptable.
Why is a Brand Guide important?
A brand guide provides orientation for internal employees and external trades and helps brands to achieve consistency and thus create recognition value. The design rules should therefore be binding.
What elements does a brand guide contain?
The 7 elements of a brand guide are
- Brand identity
- Image style
- Sample applications