When is a rebranding necessary?

In short: Successful brand management requires regular adaptation to changing internal and external factors. The reasons range from positive transformation to societal pressure. This can involve anything from a simple refresh to a full-scale rebranding.

  • Rebranding benuta

    Brand Design Update

    The design still meets the brand’s needs. Minor visual tweaks are made, such as logo refinement or color adjustments.

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  • Rebranding DCSO

    Brand Redesign

    Major elements like colors, typography, or imagery are changed, while core aspects (like the logo or positioning) stay the same. Ideal when expanding your product/service portfolio.

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  • Rebranding SimplyDelivery zu SIDES

    Full Rebrand

    A full strategic realignment is carried out, often including a new brand name. A new design and messaging system are developed based on updated values, audience, and offerings.

     

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Rebranding SIDES aufgrund von neuen Produkten und Services
Rebranding SIDES aufgrund von neuen Produkten und Services

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Rebranding
Audi Rebranding

Rebranding in 3 steps

  • Briefing

    You give us insight into your goals for the brand.

  • Brand Design

    Based on your briefing and brand strategy we develop your brand design.

  • Brand Relaunch

    You position yourselves clearly in the competition.

  • What is rebranding?

    Rebranding includes a series of measures with which the perception of a brand is controlled in a targeted manner. These can be of a strategic and design nature and range from a new logo to a new brand design to a new name.

  • Why do a rebranding?

    Frequent reasons are internal, personnel or structural changes, e.g. the expansion of the service portfolio, the expansion into other markets or the acquisition of new target groups as well as the modernization of the brand image in order to meet social changes and thus remain competitive.

  • How does rebranding work?

    Rebranding means reviewing the brand holistically with a view to realignment. This means evaluating which elements of the strategy and the design will pay off for the future brand and which will not – and aligning them accordingly.

  • What do you need to consider when rebranding?

    Rebranding is not about making quick cosmetic changes just to meet a trend. Rebranding should always correspond with the strategic realignment of the brand.

  • When does a rebranding make sense?

    Rebranding makes sense when the brand no longer reflects the company’s performance and culture. The aim of a rebranding is to maintain and increase the trust and desirability of the brand among relevant target groups.

  • How much does rebranding cost?

    The costs of rebranding always depend on the scope. The brand audit is a suitable introduction to the process: it provides information about the necessary measures and helps to plan the scope accordingly.

  • How long does a rebranding take?

    4–8 weeks, depending on the project scope.




    Dr. Birgit Joest

    Co-Founder, Strategy Director

    Als Brand Strategist hat Dr. Birgit Joest internationale Marken wie Mercedes-Benz, Telekom oder O2 betreut, bevor sie mit Maurits den Held die BRANDING AGENTUR Helder gründete. Birgit Joest ist Beirätin, zertifizierte StoryBrand Guide und Vorstandsmitglied des VdU Berlin.