How do you design change?
Bernstein Group
The Bernstein Group sees itself as a compass in times of permanent change. These changing times should now pay tribute to the redesign of the brand appearance. Helder revised the word mark and corporate design elements and redesigned the website completely.
LOGO
The logo was given a make-over: proportions were harmonised and details optimised for digital applications.
Brand Elements
As a typeface, the choice fell on Calibre because of its modern, clear and serious appearance. For this a suitable icon set was designed, which illustrates contents.
Imagery
Serpentine mountain passes point the way to the top – and at the same time stand for the volatility that companies have to deal with more than ever before. Equally striking: the portraits of the partners.
Photography by Berthold Steinhilber
Portraits by Jens Umbach
Website
The new website presents parallax scrolling effects, blog and social media feeds up to date.
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