How do you design change?

Consulting

Bernstein Group

The Bernstein Group sees itself as a compass in times of permanent change. These changing times should now pay tribute to the redesign of the brand appearance. Helder revised the word mark and corporate design elements and redesigned the website completely.

  • Brand Design

    • Imagery
    • Iconography
    • Typography
  • Digital & Print

    • Website

LOGO

The logo was given a make-over: proportions were harmonised and details optimised for digital applications.

Brand Elements

As a typeface, the choice fell on Calibre because of its modern, clear and serious appearance. For this a suitable icon set was designed, which illustrates contents.

Imagery

Serpentine mountain passes point the way to the top – and at the same time stand for the volatility that companies have to deal with more than ever before. Equally striking: the portraits of the partners.

Bildstil für die Bernstein Group

Photography by Berthold Steinhilber

Porträt Bildstil für die Bernstein Group

Portraits by Jens Umbach

Website

The new website presents parallax scrolling effects, blog and social media feeds up to date.

Webdesign für die Bernstein Group
Bernstein Group Webdesign