Simply do it –
with SIDES.
Tech Brands
SIDES
Sides offers a modular SaaS system that turns restaurateurs into perfect hosts. With Helder, the brand sharpened its identity and positioning during a growth phase. We then developed a new naming and brand design that explicitly addresses all relevant target groups: delivery services, system catering, restaurants, bars and cafés.
NAMING
SimplyDelivery becomes SIDES: The system is not the main course – it completes the business model of restaurateurs.
DESIGN SYSTEM
SIDES offers a comprehensive ecosystem for all automatable gastronomic operations.
The modular brand design visualizes that with SIDES every restaurant can use resources easily and individually in a more meaningful way.
![SIDES Brand Elements](https://helder.design/wp-content/uploads/2022/05/sides-brand-elements.jpg)
KEY VISUAL
Like the product, the key visual is easy to apply flexibly. As the main characters of the storytelling, gastronomes are visually brought into focus.
![SIDES Messe](https://helder.design/wp-content/uploads/2022/05/sides-brand-design-messe.jpg)
![SIDES Plakat](https://helder.design/wp-content/uploads/2022/05/sides-plakat-horizont-v200.jpg)
![SIDES Plakate](https://helder.design/wp-content/uploads/2022/05/sides-plakat-horizont-v1111.jpg)
![SIDES Plakat](https://helder.design/wp-content/uploads/2022/05/bus-stop-horizontal-cool1.jpg)
![SIDES Brand Design Social Media: Twitter & Instagram Stories](https://helder.design/wp-content/uploads/2022/05/sides-brand-design-twitter-stories.jpg)
![SIDES Website](https://helder.design/wp-content/uploads/2022/05/sides-website.jpg)
Brand Guideline
The brand essence “Making it simple” runs consistently through the brand design and brand guideline.
![SIDES Brand Manual](https://helder.design/wp-content/uploads/2022/05/brand-manual-sides.png)
![SIDES Logo neon](https://helder.design/wp-content/uploads/2022/05/sides-neon-led.jpg)
What should you brand look like?
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