Simply do it –
with SIDES.
Tech Brands
SIDES
Sides offers a modular SaaS system that turns restaurateurs into perfect hosts. With Helder, the brand sharpened its identity and positioning during a growth phase. We then developed a new naming and brand design that explicitly addresses all relevant target groups: delivery services, system catering, restaurants, bars and cafés.
NAMING
SimplyDelivery becomes SIDES: The system is not the main course – it completes the business model of restaurateurs.
DESIGN SYSTEM
SIDES offers a comprehensive ecosystem for all automatable gastronomic operations.
The modular brand design visualizes that with SIDES every restaurant can use resources easily and individually in a more meaningful way.
KEY VISUAL
Like the product, the key visual is easy to apply flexibly. As the main characters of the storytelling, gastronomes are visually brought into focus.
Brand Guideline
The brand essence “Making it simple” runs consistently through the brand design and brand guideline.
What should you brand look like?
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