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Industries we build brands for
Helder is a branding and design agency based in Berlin. We develop brand strategies, translate them into brand designs, and support you in implementing them across all touchpoints.
Branding for SaaS companies
SaaS brands don’t sell products, they sell solutions. That’s why positioning, messaging, and user understanding need to work seamlessly together. We develop brands that make complex software easy to understand, build trust, support sales processes, and scale with the business.
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Makeover for a renovation platform
What was once perceived as a quote comparison portal became a brand for well-planned renovations.
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From delivery app to restaurant platform
SimplyDelivery became SIDES – a brand for an entire restaurant ecosystem.
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Software becomes an ecosystem
New acquisitions unite under a new brand identity.
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From digital solution to community platform
VOOR repositions itself as a digital home for ambitious sports clubs.
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Taking e-commerce to the next level
Three brands become PlentyONE, joining forces for growth and expansion.
Branding for e-commerce companies
With seemingly endless choices available, it’s not just the product that matters, but also how consumers perceive your brand. We help e-commerce companies differentiate their brands, reach relevant target audiences, and build lasting emotional connections with customers.
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From webshop to interior brand
A fragmented sub-brand landscape became a manageable brand system.
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From supplements to lifestyle brand
glims repositions itself as a modern brand for urban lifestyles.
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From event to cohesive brand system
The evolution of the K5 conference into an e-commerce content brand.
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Making complex services easy to understand
Ratepay evolves from a payment provider into a strategic partner.
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From bestseller to brand system
Clarifying the roles of BRAINEFFECT and DAILY GUT within a unified brand system.
Branding for tech companies
Complex technology needs a clear brand. We help tech companies communicate their value, make innovation easy to understand, and showcase their expertise. For greater differentiation, stronger trust, and a brand that grows with the business.
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From six specialists to a data powerhouse
For synvert, we united six companies under one shared brand identity.
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Community building for cybersecurity
A new identity that combines cybersecurity with the value of a strong community.
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Making impact visible
Salesfive positions itself as a leading transformation partner in the DACH region.
Branding for lifestyle brands
Lifestyle brands sell more than just products. They sell a way of life. We develop brands that connect with people emotionally, create a sense of identification, and foster long-term loyalty.
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From supplements to lifestyle brand
glims repositions itself as a modern brand for urban lifestyles.
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Slow fashion for sleepwear
At Lourie, the classic pajama becomes a timeless statement.
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A stylish umbrella brand
Stylish brand design for the umbrella brand bringing together the premium brands Baldessarini, Pierre Cardin, Timezone, and Pioneer.
Branding for B2B companies
In B2B, decisions are complex and involve multiple stakeholders. Clear communication provides direction and makes it easier to understand the value your company offers. We help B2B companies sharpen their positioning, communicate their services clearly, and build trust.
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From delivery app to restaurant platform
SimplyDelivery became SIDES – a brand for an entire restaurant ecosystem.
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Turning a service into a brand of its own
Schüco brings together its building operations services under a clearly defined sub-brand.
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50 years of experience, redefined
Sharpening the brand’s positioning as a passionate problem-solver with Swiss quality.
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Community building for cybersecurity
A new identity that combines cybersecurity with the value of a strong community.
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Making impact visible
Salesfive positions itself as a leading transformation partner in the DACH region.
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From event to cohesive brand system
The evolution of the K5 conference into an e-commerce content brand.
Branding for financial services companies
Trust is the most valuable currency in the financial sector. Especially when it comes to complex services, a company’s brand identity determines whether its expertise is recognized. A compelling brand presence conveys security and gives your offering a clear profile.
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Tradition meets new relevance
MPF evolves into a wealth management firm for a new generation.
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Making complex services easy to understand
Ratepay evolves from a payment provider into a strategic partner.
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A stronger identity for a payment service provider
Micropayment becomes a brand tailored to the specific demands of digital payments.
Branding for mergers & acquisitions
With every acquisition, the number of brands, names, and identities grows. Without a clear brand architecture, the portfolio becomes difficult to navigate, and customers struggle to understand the value of the offering. We help companies and investors develop a unified brand identity, highlight synergies, and unlock new growth opportunities.
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From six specialists to a data powerhouse
For synvert, we united six companies under one shared brand identity.
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Makeover for a renovation platform
What was once perceived as a quote comparison portal became a brand for well-planned renovations.
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Software becomes an ecosystem
New acquisitions unite under a new brand identity.
Branding for construction and architecture companies
In the construction and architecture industry, experience, quality, and reliability matter. But technical expertise alone isn’t enough to establish a distinctive profile. A strong brand brings values and expertise together, highlights what sets a company apart, and strengthens its reputation among clients and skilled professionals.
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50 years of experience, redefined
Sharpening the brand’s positioning as a passionate problem-solver with Swiss quality.
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From Expotechnik to ET Global
Rebranding for a global player in live marketing, exhibition stand construction, and event design.
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A future-focused identity for timber construction
MAX Holzbau evolves into a brand for customized timber and hybrid construction solutions.
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Standing out from the competition
After 50 years, ready to win over the next generation of customers and talent.
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Makeover for a renovation platform
What was once perceived as a quote comparison portal became a brand for well-planned renovations.
Branding for food & beverage companies
On shelves, in online shops, and on social media, food brands have only seconds to capture attention. That’s why a brand identity that immediately communicates origin, quality, and what makes a product unique is essential. We help food and beverage companies develop a distinctive brand profile that stands out, builds trust, and leaves a lasting impression.
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Branding for more conscious seafood choices
ASC & MSC raise awareness for conscious purchasing decisions with FischGewiss.
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From supplements to lifestyle brand
glims repositions itself as a modern brand for urban lifestyles.
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Exceptional wines – positioning for Prinz Salm
Brand strategy for Germany’s oldest family-owned winery.
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From bestseller to brand system
Clarifying the roles of BRAINEFFECT and DAILY GUT within a unified brand system.
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From commodity product to love brand
Differentiation strategy for a vertically integrated specialty coffee trader.
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Italian cuisine with a commitment to quality
Positioning PPURA as a clear alternative to industrially produced convenience food.
Branding for healthcare companies
Healthcare requires particularly sensitive communication. Information must be easy to understand without oversimplifying. Brands need to build trust without appearing generic. We develop brands that credibly combine professional expertise, responsibility, and a personal touch.
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Healthcare communication that connects
Campaigns for BIÖG focusing on stress management, nutrition, and physical activity.
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A brand for healthier workplaces
BGW and VBG establish a distinct brand identity for their flagship project.
Don’t see your industry?
Most business challenges have more in common than you might think. Whether in technology, manufacturing, e-commerce, or services, successful brands need clear positioning, a compelling story, and a consistent visual identity.
Many of our clients also operate at the intersection of multiple industries. That’s why we start with your company’s individual challenges rather than the industry you operate in.