Define the value proposition: With the Mission Statement Template

Mission Statement Template

The mission statement describes the value proposition. It summarizes the concrete benefit that customers experience when they make use of the brand’s services. Accordingly, the mission is aimed primarily at customers. Well formulated, it functions as an elevator pitch that arouses curiosity and positions you and your brand as a guide.

How to formulate a good mission statement:

  • The formula: Problem Customer + Solution Brand + Success Customer = Mission Statement
  • Be as brief as possible: Every employee should have the chance to internalize the mission statement.
  • Be specific: It must be clear to everyone what the problem is that the brand solves and what the customer gets out of it.
  • Don’t overload: Focus on the main problem you are solving for the main target audience.
    Communicate the mission statement: On average, a person needs to hear a message eight times before they can remember it.

More Brand Strategy Templates

  • Mission Statement

    The mission statement states the value proposition.

  • Positioning Cross

    Define for whom and for which needs the brand offers solutions

  • Vision Statement

    Define a specific goal that the brand wants to achieve within a defined period of time.

  • Brand Purpose Board

    Align the social added value, the needs of the target group and your own goals.

  • Buyer Personae

    Define for whom and for which needs the brand offers solutions

  • Golden Circle

    Get clear about the why, how and what of your brand and build the strategic basis with it

  • Identity Prisma

    Define the brand identity on 3 different levels with the identity prism template.

  • Brand Wheel

    The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.

  • Brand Values Card Deck

    Develop brand values with examples and exercises and define what the brand stands for

  • Brand Key

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Brand Wheel

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Personality Sliders

    Define the brand personality: with the Brand Personality Sliders template.




    Marina Mengis

    Project Management

    030 403 664 76

    m.mengis@helder.design