Our standards for good logo design
Good logo design captures the essence of the brand
Good logo design is contextually well-founded
Good logo design differentiates
Good logo design is contemporary and timeless at the same time
Good logo design is designed for versatility
What is a logo?
A logo is a graphic or typographic sign that stands as a symbol for a brand or an institution. Its purpose is to make a brand recognizable at a wide variety of touchpoints. It should be memorable and recognizable to attract attention from the target audience.
What elements are part of a logo?
A logo can consist of a word, a graphic element or the combination of both. In the case of an abbreviation consisting of letters as a visual symbol, it is called a monogram.
What is the difference between a word mark and word symbol mark?
A word mark includes the name of the mark i.e. only the chosen sequence of letters and numbers. If the brand name includes a special font design, color, or graphic elements, it is a word symbol mark.
What makes a good logo?
A good logo includes 5 aspects:
- A good logo captures the essence of the brand
- A good logo is substantiated in terms of content
- A good logo differentiates itself from the competition
- A good logo is contemporary and timeless at the same time
- A good logo is versatile
What should be considered when designing a logo?
The logo should be quick to grasp. A logo should be designed so that it can be displayed in different media and different sizes. It should also work in black and white. Therefore, the design should always take into account the requirements of the specific application areas.