Give your brand the name it deserves. With Helders expertise as a naming agency.

  • Differentiating

    We develop brand names that attract the attention of the target group and create curiosity for more.

  • Timeless

    We develop brand names that are memorable, survive trends and do not soon seem outdated.

  • Linguistically sustainable

    When developing brand names, we keep their meaning in other languages in mind.

  • Strategically sound

    We develop brand names that convey a feeling and an inkling of the brand promise.

  • Legally available

    We develop a brand name that meets the requirements for trademark registration.

  • Easy to pronounce

    We develop brand names that are easy to pronounce so that they are passed on in conversation.

  • Concise

    We develop brand names that are as short as possible. They stick better, are easier to Google and visualize.

  • Adaptable

    Our brand names grow with your brand – into new markets or as products or services are added.

Find a name that fits your brand in 3 steps

  • Naming process

    Mit einem Kick-Off klären wir die strategische Grundlage für die Namensgenerierung eurer Marke.

  • Select brand names

    We derive 5 name suggestions from your strategy, you choose your favorites.

  • Legal check

    Our partner law firm checks the legal aspects of your favorites so that you are on the safe side.

  • SANE Markenname Beispiel

    Sustainable fashion certificate

  • entitty Markenname Beispiel

    Robust swiss reusable glass

  • SIDES Markenname Beispiel

    Modular gastronomy SaaS

  • PREVIER Markenname Beispiel

    Hamburg beacon project for prevention

  • FISCHGEWISS Markenname Beispiel

    Campaign for conscious fish consumption

  • entitty Markenname Beispiel

    Digital platforms from Scratch

  • Werter Markenname

    Evidence-based management consulting

  • Snygg Markenname

    Customizable home textiles

  • …your name contributes to your brand strategy.

  • your brand name is easy to remember, search and design.

  • you meet the requirements for a trademark application.

  • you differentiate your brand from the competition.

What distinguishes Helder:

  • One:one management or head of department works on each project
  • All team members are specialized in branding
  • We see ourselves as partners for our customers and work together and iteratively on the project.




    Dr. Birgit Joest – Strategy Director

    Dr. Birgit Joest

    Strategy Director

    030 403 664 76

    b.joest@helder.design