Storytelling
We turn complex data and facts into brand stories that make sense to customers – and inspire them.
Turning your brand story into a hero’s journey
With a narrative arc and clear message, we speak to both the hearts and minds of your audience.
Elements of the Brand Story
8 Talking Points bilden den roten Faden
Hero
The main character of the story is always your customer.
Problem
The hero faces a challenge they can’t overcome alone.
Guide
Your brand is the guide who leads the hero to success.
Empathy + Authority
The guide understands the problem – and knows the way forward.
Plan
The hero receives a clear plan and a call to action.
Success
At the end, there’s the promise of success.
Failure
To create real tension, there has to be something at stake.
Transformation
The hero emerges transformed from their journey.
References
B2C and B2B brands that tell their story with Helder
From Webshop to Interior Brand.
“Through Helder’s branding process, we evolved from a webshop into an interior brand. The new sub-brands and brand design resonate perfectly with our target audiences. With the strategic brand framework, our teams can create content that’s always on brand. This has helped us build an even deeper emotional connection with our customers.”
Monika Adler
CEO
Modern Design Agency for the Digital Age
“We chose Helder because we appreciated their strategic, results-oriented approach. This proved true throughout the collaboration – a modern design agency for the digital age.”
Christoph Brack
Head of Marketing and Communications
“Helder does a great job. Their uncomplicated manner makes every job with them fun!”
Niclas Breit
Head of Marketing Salesfive
Now we have a brand that exceeds our expectations.
“The expertise and communication with this company are truly impressive, and we would recommend Helder without hesitation. We felt perfectly supported at all times and will continue working together even after the project is complete. Now we have a brand that exceeds our expectations – thank you!”
"Together with Helder, we successfully developed a new name and brand identity that resonates even more strongly with our target audience."
Björn Wisnewski
Founder
VOOR Is Not Just a Brand – It's Our Identity
“With Helder, we didn’t just do a rebranding – we developed VOOR from the ground up together with Birgit and Maurits.
The result excites us. VOOR is not just a brand – it’s our drive, our identity. We live the result.
Thank you, Birgit, Maurits, and the entire Helder team!”
Ronny Wangelin
Co-Founder
Storytelling in Marketing
We derive messaging for all touchpoints from your brand story – ensuring consistent communication across all channels.
Brand Story Examples
The following hero stories were developed for B2C/D2C and B2B brands.
Example Brand Story – SIDES
Hero: Restaurateurs looking to scale their business
Whether delivery services, pub owners, new entrepreneurs, or restaurant managers – all professional hosts share one goal: making more customers and guests happy every day.
With a problem
But when processes in the kitchen, service, or fleet break down, both staff and guests feel it immediately. The result: stress, frustration, and extra work that drains energy and resources from what really matters.
Meets SIDES – a guide with empathy
Organization and admin tasks shouldn’t consume more resources than necessary. That’s why SIDES helps restaurateurs digitize every automatable process – from POS systems to staff scheduling, inventory, and facility management. This frees up time, capital, and personnel for what really matters.
The guide has authority
We’re proud to support leading names like L’Osteria, burgerme, eatDOORI, USHI, and many more on their journey to operational excellence.
And offers a plan
- Fill out the contact form – we match your needs with the right modules.
- Download your customized software package – a SIDES expert will guide you step by step.
- Use your resources wisely and focus on what matters. Our support team is here for you every day.
The guide calls to action
Use the checklist in the contact form to discover which modules can truly lighten your load. Or sign up via email for a free 14-day trial – no strings attached.
Failure is real
67% of surveyed guests say they won’t return after one bad restaurant experience.
Success and transformation
Make your guests happy – so they keep coming back. SIDES helps you plan ahead, reduce wait times, avoid order errors, and prevent staff shortages.
Be the perfect host – with SIDES.Example Brand Story benuta
Hero: Women aged 20 to 49
Adaptive pragmatists, performers, post-materialists, or expeditive types – what they share is a deep love for interior design. Their home is sacred. A true reflection of their soul – from ceiling to floor.
With a problem
Finding the perfect rug can be time-consuming and frustrating: too delicate, too expensive, too bland, or not ethically made.
Meets benuta – a guide with empathy
You shouldn’t settle for compromises when it comes to your interior – especially not with rugs. That’s why benuta offers the most extensive online selection of rugs and home accessories for every lifestyle and aesthetic. So your space can become your personal retreat.
The guide has authority
benuta is featured in publications like Schöner Wohnen, Donna, and Couch. Our products are certified by OEKO-TEX, Care & Fair, GRS, FSC, and Trusted Shops.
And offers a plan
- Filter by size, shape, color, and material to find your perfect rug
- Try it at home for 60 days
- If it doesn’t fit, return or exchange it for free – or start with a sample to reduce shipping!
The guide calls to action
Shop all rugs now! Subscribe to our newsletter and get 10% off your first order.
Failure is avoided
Skip the endless searching and half-hearted choices.
Success and transformation
Complete your interior vision with rugs and accessories from benuta – for every style and every budget.
Example Brand Story – Salesfive
Hero: CRM project leads in mid-sized companies
To stay ahead, hidden champions and highly specialized SMEs must anticipate customer needs earlier, work more internationally, and enter new markets faster. Salesforce is the CRM of choice to future-proof sales, customer service, and marketing.
With a problem
Expectations for the digitalization project are high and the goals are clear. But how to achieve them when internal resources or expertise are lacking?
Meets Salesfive – a guide with empathy
Digital transformation is never trivial. To ensure your investment delivers real value, Salesfive does more than implement Salesforce – we guide the entire process: from strategic planning and internal change management to implementation and ongoing support.
The guide has authority
Companies like family-owned Schöffel, hidden champion Truma, and innovation leader Dyson trust us with their digital transformation.
And offers a plan
Connecting people, data, and processes in four steps – for greater impact:
- Define scope: Together with all stakeholders, we craft a tailored digital strategy based on your goals.
- Manage change: We help align and engage your entire team.
- Implement Salesforce: We integrate your systems and migrate your data seamlessly.
- Stay ahead: Scale your business while we support you with Salesforce training and ongoing service.
The guide calls to action
Book a consultation with us today. In the meantime, listen to our podcast Salesforce by Salesfive.
Failure is avoided
Choose a digital partner who truly understands the needs of mid-sized businesses.
Success and transformation
Confidently pave the way to greater business impact – with more satisfied customers, faster processes, better planning, and stronger scalability. Successfully implement Salesforce in your organization – with Salesfive:
- Digitalization made in Germany – on time, on scope, on budget
- Change management at eye level
- Local, German-speaking support
In three steps to a clear, consistent brand story
Kick-off
Together, we identify the key content for the talking points of your hero’s journey.
Brand Story
Based on your input, we craft a concise and compelling brand narrative.
Tell your story
Ihr positioniert eure Marke konsequent als Guide – konsistent auf allen Kanälen
Build lasting customer relationships
Well-told stories are proven to be more memorable than pure facts and figures. Move and engage your audience with an authentic narrative – by Helder.
- Communicate your brand promise clearly and memorably – both internally and externally
- Differentiate your brand in the market
- Position yourself as a guide and stand out from the competition
- Improve your customer journey with a clear message, clear process, and clear call to action
Why Helder
What sets us apart
What is a Brand Story? – Definition
A brand story is a narrative that communicates a brand’s value proposition, purpose, and personality in a clear and memorable way.
Brand stories have the advantage of appealing to both the emotional and rational sides of customers. Strong storytelling makes a brand stand out from its competitors.
To contribute to a brand’s credibility, a brand story must always be authentic and consistent – meaning it should align with the brand’s core identity at all times.
Story Development
Your story should resonate and inspire – both internally and externally. That’s why Helder crafts customer-centered brand stories with a clear message and compelling narrative arc.
What Makes a Good Brand Story
Good brand stories simplify without dumbing down. They create a meaningful connection between the brand and its audience. To be effective, a brand story must meet the following criteria:
- Structure: The brand story follows a clear narrative with a beginning, middle, and end – ending in a resolution.
- Dramatic arc: It contains tension and progression to keep the audience engaged.
- Relevance: The content resonates with the target audience’s context and interests.
- Clarity: The story conveys a clear and powerful message.
- Authenticity: The story is believable and avoids over-glorifying the brand.
- Relatability: The audience can identify with the protagonist’s challenges and victories.
- Empathy: The story connects with the audience’s values, emotions, and experiences to build common ground.
Methods of Brand Storytelling
There are several methods and approaches to developing a brand narrative, such as:
- Customer stories: Real-life stories from customers and their experiences with the brand.
- Heritage: Tells the origin of the brand, its values, and mission – often with the goal of creating a sense of legacy.
- Hero’s journey: A protagonist overcomes challenges on their way to a goal and emerges transformed – reflecting the customer’s experience with the brand.
Where a Brand Story Is Used
The brand story is used across all relevant marketing channels – such as the website, social media, content marketing, and campaigns.
This ensures consistent messaging that supports lasting customer relationships. Repeating why the brand exists, what it offers, and what makes it different and valuable increases recognition and loyalty.
Brand Story Beispiele
The following hero stories were developed for B2C/D2C and B2B brands.
Nachhaltige Markenbindung
Well-told stories are more memorable than plain facts and figures. Helder crafts authentic narratives to help you build lasting relationships between your brand and your customers.
Establish your brand promise clearly and memorably – both internally and externally.
Differentiate your brand in the market – and position yourself as the guide that stands out from the competition.
Enhance the customer experience with a clear message, a clear process, and a clear call to action.
Tell a brand story that resonates and persuades.
