Create a Brand Vision That Makes Sense.

With the Helder Brand Frame® Brand Model

  • Brand Core

    A clear definition of what the brand stands for.

    Brand Core

  • Brand Values

    In our brand workshop, you gain clarity in one day about what your brand truly stands for.

    Brand Values

  • Value Proposition

    A clear definition of what the brand offers that is distinct from competitors.

  • Target Audience

    Using Sinus-Milieus and Buyer Personas to illustrate who the brand is addressing.

    Brand Positioning Personae

  • Purpose

    A meaningful statement that articulates why the brand exists in the world.

    Brand Purpose

  • Ambition

    Tangible statement of what the brand strives for.

    Vision Statement

  • Mission

    Tangible statement of customer value proposition.

    Mission Statement

  • Tone of Voice

    Definition of a tone that resonates with the target audience.

In three steps to an effective brand model:
  • Book a brand workshop

    Clarify brand values, competence, ambition and mission in the brand workshop.

  • Frame your Brand

    From your input, we formulate your brand strategic mission statement and translate it into your Brand Frame® brand model.

  • Living the brand

    You communicate consistently, internally and externally, using the Helder Brand Frame®, and strategically lead your brand into the future.

Show Cases

  • Imagery

    As the name suggests, a brand model is a tool that schematically illustrates the internal relationships of brand strategic elements. It visualizes the construct underlying the brand.

  • Simplification

    A brand model must simplify to fulfill its purpose. Therefore, a brand model intentionally captures not all facets of the brand, but only those that are relevant and helpful for brand management.

  • Pragmatism

    Brand models represent the brand. They serve a substitution function:

    • within a specific time frame
    • regarding specific conceptual or practical measures
    • for a particular audience
  • check easily if actions, products, services are on brand

  • create a clear framework for consistent branding and messaging across all channels

  • enable your team to live the brand

  • convince your customers with a brand identity that is convincing

  • Markenstrategie Vorlage Markenwerte Kartenset

    Golden Circle

    A minimalist classic by Simon Sinek that brings the Why, How, and What of a brand into a causal chain.

     

    • Forces you to argue from the purpose
    • Covers only part of the brand identity

    Golden Circle Template

  • Unilever Brand Key

    An established positioning model designed to open the gate to understanding the brand, both conceptually, visually, and metaphorically.

    • Widely used and comprehensive model
    • may become somewhat complex for practical application

     

    Brand Key Template

  • Markenmodell Brand Frame Template

    Helder Brand Frame®

    A new brand model that visualizes at a glance what the brand stands for, serving as a tool for consistent implementation of brand strategy in design and messaging.

     

    • Forces simplification
    • Reduces potential inconsistencies within the brand guidelines
    • Easy to communicate and implement

     

    Brand Frame Template




    Dr. Birgit Joest

    Co-Founder, Strategy Director