Our approach

We create identification potential: We do a deep dive into a brand’s purpose and values to express each in its own distinctive way.

Our claim: analysis in depth, design of intrinsic value, processes with efficiency.


  • Dr. Birgit Joest


    Active in brand communications since 2005 in the fields of analysis, strategy and conceptual work, a number of those years in management positions as head of concept at well-known Berlin agencies. She oversaw both content and concept for numerous branding projects – some of them award-winning – for such companies as Mercedes-Benz, Volkswagen, Siemens and Deutsche Telekom, among others.

  • Maurits den Held


    Has been creating digital brand presences for clients from the widest range of sectors for more than 12 years. After studying graphic and media design in Rotterdam and Groningen, the born-Dutchman moved to Berlin. He made a name for himself at prominent agencies as a brand designer and oversaw such clients as Zalando SE, W.L. Gore, Huawei and Amnesty International.

  • Simon Störk


    Worked, among others, for Double Standards and Studio Lambl Homburger Berlin. This award-winning designer has worked for such clients as Spex Magazin, Kunstwerke Berlin, Kunsthalle Düsseldorf and furnishings manufacturers Mattiazzi Italy and Wästberg. Simon has been part of the Helder Team since March 2018.