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  • Dr. Birgit Joest

    Co-Founder, Strategy Director

  • Maurits den Held

    Co-Founder, Creative Director

  • Marina Mengis

    Head of Business Development

  • Optimized for scale-ups & SMEs

    Agile, lean, direct, reliable: processes tailored to owner-managed businesses

  • Transparent proven process

    Iterative, forward-looking development instead of black boxes and surprises

  • All branding services from a single source

    Seamless branding, with long-term support through retainer options or coaching

  • Branding enabler

    Long-term empowerment through our ecosystem with Brand Frame, videos, templates, and community

  • 100+ successful projects

    Quality assured: consulting, concepts, and execution by experienced branding experts

  • Best-in-class reviews

    100% of our clients would recommend us without hesitation

From Webshop to Interior Brand.

“Through Helder’s branding process, we evolved from a webshop into an interior brand. The new sub-brands and brand design resonate perfectly with our target audiences. With the strategic brand framework, our teams can create content that’s always on brand. This has helped us build an even deeper emotional connection with our customers.”

Monika Adler

CEO

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Now we have a brand that exceeds our expectations.

“The expertise and communication with this company are truly impressive, and we would recommend Helder without hesitation. We felt perfectly supported at all times and will continue working together even after the project is complete. Now we have a brand that exceeds our expectations – thank you!”

Phil Pollmeier

Co-Founder

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Developer

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Modern Design Agency for the Digital Age

“We chose Helder because we appreciated their strategic, results-oriented approach. This proved true throughout the collaboration – a modern design agency for the digital age.”

Christoph Brack

Head of Marketing and Communications

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"Together with Helder, we successfully developed a new name and brand identity that resonates even more strongly with our target audience."

Björn Wisnewski, CEO bei SIDES

Björn Wisnewski

Founder

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Developer

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VOOR Is Not Just a Brand – It's Our Identity

“With Helder, we didn’t just do a rebranding – we developed VOOR from the ground up together with Birgit and Maurits.
The result excites us. VOOR is not just a brand – it’s our drive, our identity. We live the result.
Thank you, Birgit, Maurits, and the entire Helder team!”

Ronny Wangelin

Co-Founder

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Gained an understanding of who we are and where we want to go

“The collaboration was characterized by calm, care and a clear view from the outside. Through constructive challenging, we not only sharpened our brand mission statement, but also gained a deeper understanding of who we are and where we want to go. A valuable process that allows us to move forward with clarity and self-confidence.”

Thomas Theurillat

GRÜNDER

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“Helder does a great job. 
Their uncomplicated manner makes every job with them fun!”

Niclas Breit

Head of Marketing Salesfive

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Strategie, die zusammenhält

Unsere Marke war dem Wachstum nicht mehr gewachsen – Kommunikation und Außenauftritt wirkten uneinheitlich. Mit Helder haben wir ein solides Markenfundament geschaffen, das unsere Werte und Identität glaubwürdig nach außen trägt. Der strategische Ansatz hat uns überzeugt. Heute spüren wir den Wandel: einheitlicher Auftritt, klares Messaging, motiviertes Team. Der Brand Guide ist unser Kompass – er spart Zeit, gibt Richtung und schafft Klarheit.

Katrin Müller-Bentrop

Strategisches Marketing

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From Six Data and Analytics Consulting Firms to a Data Powerhouse

“The branding process with Helder enabled us to transform from six individual, highly successful data and analytics consulting firms into a single data powerhouse. You can feel it – and you can see it.”

Thomas Schräer

Founder

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“Helder has been instrumental in helping us build the branding of our company SANE Standard. Our collaboration was very constructive and they really understood our needs.”

Mathilde Charpail

Founder

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Helder has been strengthening the ASC & MSC brands for two years with naming and design

„For two years in a row, Helder’s naming and design perfectly translated the themes of sustainability and responsibility into the ASC & MSC brand awareness campaign. This has significantly increased consumer:in confidence in our seals and brand awareness.“

Manuel Maillard

Manuel maillard

Marketing Manager

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The brand workshop still forms the basis of our communication strategy today.

“The brand workshop still forms the basis of our communication strategy today. It has made the brand management of Weingut Prinz Salm much easier for us because we now have a clear basis for decision-making.”

Felix Prinz zu Salm

Owner

“Helder has the ability to capture the essence of the company's idea and translate it into words. We have benefited from this for our own brand as well as our clients.”

Clemens Reisbeck

Head of Communications

"Together with Helder, we developed a narrative that makes complex services and products understandable, accessible, and desirable."

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Nathalie Thomsen

Nathalie Thomsen

Marketing Manager

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"With Helder, we didn’t just develop a brand – we created a mindset. Together, we built a value-driven strategy and a brand design that I can identify with 100%."

Nina Hansen

Nina Hansen

Founder

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„An excellent choice for branding. Very tight design agency, understood my brand, addressed my ideas and exceeded my expectations in the implementation. Thank you and always happy to return!“

Jean-Baptiste Abel

Lawyer

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