In a co-creative format, we achieve clarity: the brand workshop.

Together we take a fresh look at your brand from a different angle. And gain tangible results with which you and we can continue to work.

Markenworkshop

Markenworkshop Kartenabfrage Methode
Dr. Birgit Joest moderiert Personality Sliders Methode im Markenworkshop
Markenworkshop Personae
Markenworkshop Teilnehmerin
Workshopraum in Berlin-Kreuzberg
  • Kartenabfrage Brand Values

    To get started, we present the research results on the brand, market participants, target groups.

  • Brand values Markenworkshop-Methode

    The brand values for which the brand stands are determined by card questioning by the plenary.

  • Markenworkshop Personality Sliders Methode

    The plenary locates the mark between opposing poles, e.g. young and innovative vs. established and classic.

  • Markenworkshop Methode Positionierungskreuz Wettbewerb

    The mark is placed in the competition by the plenary on the basis of a positioning cross.

  • Markenworkshop Methode Personae Zielgruppe

    Based on the interviews, three-dimensional personae are built to understand their way of life, mindset, and values.

  • Markenworkshop Vision Building Methode

    Together we formulate a vision as a guiding principle for orientation in brand management.

  • Impulspräsentation Analyse

    Using Simon Sineks model, we formulate brand purpose, USP and brand performance from within.

  • Markenworkshop Methode Gallery Walk – Moodboard

    Based on visuals, the plenary gathers a moodboard of what the brand looks and feels like.

  • Markenworkshop Methode Magazine Cover

    Each participant imagines a cover story about the brand – including headline, cover picture and publication.




    Ansprechpartner Helder Design

    Dr. Birgit Joest

    STRATEGY DIRECTOR

    030 403 664 76

    b.joest@helder.design