Der Golden Circle von Simon Sinek. Aufbau, Beispiele und Vorlage zum Download

 

  • Chanel

    Why: To inspire self-powered 
women to express their elegance and confidence.

     

    How: Blending timeless style with avant-garde design, exceptional craftsmanship, and the finest materials in high fashion, beauty, and accessories.

     

    What: An iconic luxury fashion house renowned for its timeless designs, fragrances, and beauty products, each a symbol of elegance and refined taste.

  • Michelin

    Why: To give everyone a better way to move forward.

     

    How: Innovating in tire technology, offering high-quality, durable tires to make journeys safer, more efficient, and more enjoyable.

     

    What: A leading tire manufacturer committed to enhancing people’s mobility.

  • bumble

    Why: Healthy relationships are central to living a positive, productive life.

     

    How: Bumble is designed to help you feel empowered while you make those connections, whether you’re dating, looking for friends, or growing your professional network. On Bumble, women set the tone by making the first move or by setting an opening move for matches to reply to.

     

    What: A social networking app that facilitates dating, friendships, and professional networking.

  • MILES

    Why: We aim to improve urban life for everyone with sustainable and accessible mobility solutions.

     

    How: Our goal is to become part of everybody’s mobility mix and to improve urban life. To achieve this, we aim for availability, reliability, flexibility and comfort with our vehicles as well as cooperations and partnerships with cities and other mobility providers.

     

    What: We offer our MILES riders a rate and vehicle suitable for every situation. Either based on a km rate or as a daily rate.

  • LEGO

    Why: To develop children’s imagination and inspire them to think creatively.

     

    How: Inspiring and developing the builders of tomorrow through play.

     

    What: The world’s favorite toy brand for plastic bricks.

  • Vinted

    Why: Wir möchten Secondhand zur ersten Wahl weltweit machen, um eine Kreislaufwirtschaft zu fördern und die Umweltauswirkungen der Modeindustrie zu reduzieren.

     

    How: Durch Bereitstellung einer benutzerfreundlichen Plattform, die es Nutzern einfach macht, Second-Hand-Artikel zu kaufen und zu verkaufen.

     

    What: Ein Online-Marktplatz für den Kauf, Verkauf und Austausch von Kleidung bis zu Haustierbedarf, um die Lebensdauer von Waren deutlich zu verlängern.





    Marina Mengis

    Head of Business Development