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Brand Strategy training
Create strategic branding that convinces clients.
With the Helder Brand Frame® method.
Greater efficiency and appreciation with brand strategy training
Two days. One framework: Learn the Helder Brand Frame® method and work with your clients to develop the brand strategy foundation for your design. This will help your clients understand your designs even better — and expand your offerings.
The Helder Brand Frame® method turns design into branding
The Brand Frame® shows at a glance what the brand stands for. This makes the Brand Frame® an effective tool for strategic branding.
Your added value – what you can expect
We have developed a training course based on our branding process specifically for brand designers and design agencies – practical, efficient, and optimized for working with your start-up and SME clients.
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Practice-oriented and applicable
We develop the brand strategy using real, practical examples and show you how you can implement it directly.
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Interactive methods
You will work in small groups, use co-creative methods, and benefit from direct, constructive feedback.
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Powerful toolbox
You will receive comprehensive slides as well as practical templates and tools that you can use in your branding process.
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Community Experience
At the community dinner, in our Slack group, and during regular Q&A sessions, you can stay connected with like-minded people over the long term.
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Brand Frame® certification
After successful participation, you will receive an official certificate that distinguishes and strengthens you as a Brand Frame® Guide.
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First-hand expertise
Your guides have over 20 years of brand experience and share their expertise in a way that allows you to benefit as much as possible.
Tested and proven
Our framework has already proven itself over 100 times
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Developed by branding specialists
As a strategic brand agency with over 20 years of experience, we have refined the most proven methods into the Brand Frame® method.
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Benchmark for strategic branding
Our templates have been downloaded over 100,000 times by leading agencies, brand designers, and freelancers.
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100+ successful projects
Across all industries, for start-ups and SMEs, B2B, D2C, and B2C: with the help of a clear, iterative, and strategically well-founded process.
Success Stories
These brands trust our method
From Webshop to Interior Brand.
“Through Helder’s branding process, we evolved from a webshop into an interior brand. The new sub-brands and brand design resonate perfectly with our target audiences. With the strategic brand framework, our teams can create content that’s always on brand. This has helped us build an even deeper emotional connection with our customers.”
Monika Adler
CEO
Now we have a brand that exceeds our expectations.
“The expertise and communication with this company are truly impressive, and we would recommend Helder without hesitation. We felt perfectly supported at all times and will continue working together even after the project is complete. Now we have a brand that exceeds our expectations – thank you!”
VOOR Is Not Just a Brand – It's Our Identity
“With Helder, we didn’t just do a rebranding – we developed VOOR from the ground up together with Birgit and Maurits.
The result excites us. VOOR is not just a brand – it’s our drive, our identity. We live the result.
Thank you, Birgit, Maurits, and the entire Helder team!”
Ronny Wangelin
Co-Founder
"Together with Helder, we successfully developed a new name and brand identity that resonates even more strongly with our target audience."
Björn Wisnewski
Founder
“Helder does a great job. Their uncomplicated manner makes every job with them fun!”
Niclas Breit
Head of Marketing Salesfive
“Helder has been instrumental in helping us build the branding of our company SANE Standard. Our collaboration was very constructive and they really understood our needs.”
From Six Data and Analytics Consulting Firms to a Data Powerhouse
“The branding process with Helder enabled us to transform from six individual, highly successful data and analytics consulting firms into a single data powerhouse. You can feel it – and you can see it.”
Thomas Schräer
Founder
Our next training
Time frame
Training 17.–18. March 2026 | 9:00 a.m. to 5:30 p.m.
Language
English
Where
launchlabs, Berlin
Inclusive
- 1 live call on 11 March 2026
- Live training on site
- Materials & toolbox
- Lunch, drinks and snacks
- Community experience
Curriculum
What you will learn
Competence: Positioning and differentiating brands
You will learn how to prepare brand and competitior analysis in such a way that it is strategically usable and comprehensible for customers. We will show you how to filter and structure design-relevant insights from market and brand analysis. This will enable you to lay the foundation for convincing arguments in the further process.
Ambition: Setting brand goals
You will learn how to develop corporate and brand goals together with your clients. We will show you how to define target visions and which methods will help you do so. This gives the design process a robust, strategic direction.
Mission: Understand and convince the target group
You will learn which questions to ask in order to truly understand your target groups – beyond age specifications and demographic assumptions. We will show you how to work with your customers to identify the needs, expectations and decision-making processes of your target group. This will create a shared understanding of who the brand design needs to appeal to.
Values, core & purpose: defining values
You will learn how to define the often-felt attitude of a brand in concrete terms. We will show you how to develop differentiating brand values and derive a clear brand essence from them that provides strategic and creative orientation. This creates a brand identity that serves as the foundation for the design.
How to: brand workshop
You will learn how to design, moderate and methodically structure effective brand workshops. We will show you which tools, processes and moderation techniques you can use to guide participants through the process in a targeted manner. This will enable you to create workshop formats that provide clarity and deliver real results.
How to: Strategically present brand design
You will learn how to derive your design presentation from the strategy – comprehensible, coherent and to the point. We will show you how to translate strategic principles into clear arguments and structure your presentation in such a way that it convinces rather than raises questions. This is how you present a design that is understood – and not discussed.
How to (sell): strategic branding process
You will learn how to clearly visualise strategic services in the process, calculate them realistically and communicate their added value to potential customers. We will show you how to structure the strategy process effectively and use feedback in a targeted manner. This will make strategy an integral part of your offering – visible, predictable and convincing.
Three steps to branding that makes an impact.
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Secure your spot
Secure your place on our Brand Strategy Training course and receive your personal onboarding.
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Learn methods
In two days, you will learn how to work with your clients to develop the brand strategy foundation for brand design.
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Convince clients
You position yourself as a guide to your clients and present results that show impact.
Put an end to subjective discussions and endless feedback loops
Position yourself as a guide: use brand strategy as a lever to convince customers of you and your design.
Your upgrade: the Brand Frame® certificate
The next step for you and your business.
Why brand strategy training is worthwhile for your business
Strategically trained designers present more convincingly, reduce feedback loops and create clarity in the process – this saves time, strengthens customer loyalty and increases project success.
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Greater expertise
Your team can justify design decisions and advise customers at a strategic level.
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Greater efficiency
A clear strategic foundation makes projects more focused – and feedback processes significantly more effective and streamlined.
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Better client loyalty
From service provider to guide – this builds trust and secures long-term client loyalty.
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Stronger offering
A strategic framework will strengthen your position in client acquisition and enable you to offer clients a comprehensive branding package.
20 Jahre Markenexpertise
Meet your Guides
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Marina Mengis
Head of Business Development & Brand Strategist
Marina Mengis was responsible for brand experience and brand communication for brands in various industries – automotive, health, education, creative industries – before developing strategic brand identities for her clients on the agency side. Marina is a certified Sinus-Milieu expert and is responsible for knowledge transfer to our branding community at Helder.
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Dr. Birgit Joest
Co-Founder & Strategy Director
As a brand strategist, Dr Birgit Joest worked with international brands such as Mercedes-Benz, Telekom and O2 before founding the branding agency Helder with Maurits Held. Birgit is a mentor, advisor, certified StoryBrand Guide and chairwoman of the VdU Berlin/Brandenburg. She promotes dialogue on strategic branding as a speaker at trade fairs, in podcasts and at universities.
It’s a match
We are a good match if you…
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are looking for clear, qualified feedback instead of endless discussions
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focus on strategy rather than trial and error
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want to make creative processes efficient, focused and fulfilling
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want to strengthen your sales process and achieve budgets that reflect your value
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want to get the recognition your designs deserve
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want to inspire your clients with your designs
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want to communicate the value of strategic branding to your customers
Get to know us.
Without obligation.
FAQ
Your questions about the training
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Will I receive a certificate at the end?
Yes, you will receive a certificate. It confirms your participation and can be used for both acquisition and job applications. You will receive it digitally and as a printout. You will also receive a digital badge that you can use on your website or in presentations, for example.
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What payment methods are available to me?
What payment methods are available to me?
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How do I receive my invoice?
Your invoice will be sent to you by e-mail. Please also check your spam folder if it does not arrive in your inbox.
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Who is the training suitable for?
The training is for brand designers with at least 2-3 years of professional experience, as well as design agencies that want to specifically incorporate brand strategy into their process.
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What are the cancellation terms?
You can cancel your participation free of charge up to 28 days before the training course. If you cancel up to 14 days before the date, a cancellation fee of 50% of the price will be charged. If you cancel later than this, the full amount will be charged.
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Is a booking transferable?
In individual cases, it is possible to transfer participation to another person. Just send us a quick message – we will be happy to check whether this is possible in your case.
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Is the training being recorded?
No, the training is deliberately not recorded, as the focus is on personal, interactive work in a small group on site. The added value comes from direct exchange, joint development of content and individual feedback during the sessions. To ensure that you continue to receive support after the training, you will have access to our regular Q&A sessions for 12 months. There you can ask questions, discuss specific cases and deepen your knowledge.
Questions about the course?
Contact us.
