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Naming and Brand Design for echovai
Tech Brands
Naming
The name echovai is a compound of echo, which stands for multiple return, and the Rhaeto-Romanic word for glass (vai).
Logo
The logo mark translates the name into three echo waves that form a bottle. The maximally reduced form can be pressed tiny into the glass.
Colour Scheme
The fresh, unseen color spectrum harmonizes with that of the parent brand, but still has its own independent character.
Key Visual
The recurring waves form the key visual in the brand design.
Brand Launch
In September 2022, echovai was launched at the world’s largest trade fair for the beverage and liquid food industry Drinc-Tec
Product video by BLANX effects interactive GmbH