Bring people together by design. Create a strong brand identity – in just 3 steps.

One question that we as a branding agency hear from customers again and again is:
And what do I do if I don’t like the design?

  • Outer Frame

    Offering
    Definition or brief description of the brand‘s core competences as positioned in the market.

    Target Group
    Definition or short description of the most relevant target group(s). Buyer personae are helpful here, for B2C brands also Sinus Milieus.

  • Inner Frame

    Brand Purpose
    Definition or brief statement of the brand‘s reason for existence. The purpose describes the social added value that the company creates with profit-oriented activities.

    Brand Vision
    Definition or short statement of what the company is striving for in the near future. The vision serves to guide and motivate employees

    Brand Mission
    Definition or short statement of the added value that the brand‘s offering provides for customers.

    Brand Values
    Values that provide direction in daily actions. Similar to the brand core, they should never be generic or contrived, otherwise they fail to achieve their objective..

  • Core

    Brand Core
    The value that significantly impacts the brand and with which it wants to be associated in the long term. Consistently implemented in design, messaging and culture, it becomes the guarantor of a self-similarity that can be perceived internally and externally. The core value makes it easy to judge whether a message, a product, or a campaign corresponds to the brand – or not.

  • Brand Frame Markenmodell eBook Preview
  • Brand Frame Markenmodell eBook Preview
  • Brand Frame Markenmodell eBook Preview

Framing means selecting aspects of a perceived reality and emphasizing them in such a way as to promote a particular recommended action for the object described.

Robert Entman

Moodboard Lebenswelt expeditives Milieu und konservativ gehobenes Milieu

People don‘t buy what you do,
they buy why you do it.

Simon Sinek

Brand values are not a nice-to-have – they are a statement

Needs have long since developed into wants.

Markenstrategie Vorlage Markenwerterad

Only when you know what the brand stands for, why you are offering something, to whom, and what the overall goal is, can you properly align the elements of branding.