Book Call
What does a platform for female empowerment look like?
Community Brands
LOGO
The design language of the powerful logo refers to the VdU logo. At the same time, the stage implies the promise of personal growth.
Colour Scheme
The VdU main color was taken up as a starting point, expanded and contrasted.
BRAND ELEMENTS
Feminine, innovative, successful: The design language stages the values of the project brand confidently and unmistakably.
KEY VISUAL
The arrow as a key visual brings successors and pioneers and messages into focus.
Communication Media
The brand design was rolled out to a wide variety of media and formats.
SOCIAL MEDIA
Key Visual also serves as an indicator of social media post content.
