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How do you design change?
LOGO
The logo was given a make-over: proportions were harmonised and details optimised for digital applications.
Brand Elements
As a typeface, the choice fell on Calibre because of its modern, clear and serious appearance. For this a suitable icon set was designed, which illustrates contents.
Imagery
Serpentine mountain passes point the way to the top – and at the same time stand for the volatility that companies have to deal with more than ever before. Equally striking: the portraits of the partners.
Photography by Berthold Steinhilber
Portraits by Jens Umbach
Website
The new website presents parallax scrolling effects, blog and social media feeds up to date.
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