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Brand Personality Sliders Template
To appropriately portray the core value in branding, the Personality Sliders help with interpretation. Brainstorm together about what your core value means for branding. Contrast pairs of traits define the span. This is not about a rigid either/or, but about establishing tendencies for the tonality with which the core value should be conveyed. If these exercises are done with multiple team members and the results vary widely, that’s an impetus to take a step back. Is the brand’s core value clear enough?
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Develop brand values with examples and exercises and define what the brand stands for
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The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
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The Bates Brand Wheel captures a brand’s essence in 5 steps, analyzing attributes, benefits, values, and personality to communicate the core identity.
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Define the brand personality: with the Brand Personality Sliders template.
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