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Summarize your brand identity at a glance: With our Brand Frame® template

Table of content

What is the Brand Frame®?

We have developed our brand model, the Helder Brand Frame®, from 20 years of brand consulting and the most proven methods. The Brand Frame® summarizes the identity of your brand clearly at a glance and is your tool for daily and strategic brand management. With the Brand Frame®, you capture all relevant brand strategy fundamentals and thus literally define the framework for the management and further development of your brand.

Elements of the Brand Frame®

Competence:

Performance of the brand that sets it apart from the competition (as far as possible)

Target group:

For whom the brand is relevant.

Ambition:

Concrete goal that the brand wants to achieve within a certain period of time

Mission:

Value proposition: Problem customer + solution brand = success customer

Purpose:

Impact of the brand

Values:

What determines the culture of the brand

Core:

“Superpower” of the brand: most important, most prominent characteristic

Free template for download

Brand Frame® applications

In summary, the Brand Frame® visualizes and defines your brand identity at a glance. It allows you to make implicit knowledge explicit. This makes it binding and replicable, allowing you to create

  • a valid decision-making basis for measures, products or services in the sense of brand-centered corporate management
  • a clear framework for consistent branding and messaging that differentiates
  • and, more importantly, you create a brand that people can identify with. For your team, for talent and, of course, for customers.