{"id":8513,"date":"2023-02-08T08:54:07","date_gmt":"2023-02-08T08:54:07","guid":{"rendered":"https:\/\/helder.wpenginepowered.com\/branding\/"},"modified":"2025-05-05T13:01:59","modified_gmt":"2025-05-05T13:01:59","slug":"branding","status":"publish","type":"page","link":"https:\/\/helder.design\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"

A logo is a graphic or typographic sign that stands as a symbol for a brand or an organization. It is used to make a brand recognizable at different touchpoints.Unter Branding versteht man den gezielten Aufbau und die F\u00fchrung einer Marke einschlie\u00dflich ihrer kommunikativen und visuellen Merkmale. Ziel des Brandings ist, ein bestimmtes Gef\u00fchl bei (potentiellen) Kund:innen auszul\u00f6sen und zu vermitteln, wof\u00fcr die Marke steht.<\/p>\n

Definition, Bestandteile, 9 Beispiele<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A logo is a graphic or typographic sign that stands as a symbol for a brand or an organization. It is used to make a brand recognizable at different touchpoints.Unter Branding versteht man den gezielten Aufbau und die F\u00fchrung einer Marke einschlie\u00dflich ihrer kommunikativen und visuellen Merkmale. Ziel des Brandings ist, ein bestimmtes Gef\u00fchl bei … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":8036,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"modular.blade.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-8513","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBranding: Definition, Elements, Examples & Templates | Helder<\/title>\n<meta name=\"description\" content=\"What is meant by branding? \u2713 Objectives \u2713 Functionality and importance \u2713 Examples \u2713 Types \u2713 Individual elements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helder.design\/en\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding\" \/>\n<meta property=\"og:description\" content=\"What is meant by branding? 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