Strategic, design and digital services

  • Strategy

    • Brand Purpose
    • Brand Values
    • Positioning
    • Brand Story
    • 
Brand Architecture
    • Brand Strategy
  • Brand design

    • Naming
 & Claiming
    • Corporate Design
    • Logo Development
    • Imagery
    • Iconography
    • 
Infographics
    • Brand Guidelines
  • Digital & print

    • Naming
    • Corporate Design
    • Logo Development
    • Imagery
    • Iconography
    • 
Infographics
    • Brand Guidelines

Modular branding process

We develop new brands and hone existing ones using a modular branding process.
To this process we employ best-practice methodology for everything from design to brand development.

  • Understanding

    The basis for brand development is research and analysis.
We scrutinize the lifeworld and desires of the target demo along with market-participants and relevant trends. 
In branding workshops, we work out values, effect, brand USPs and juxtapose internal and external perspectives.

  • Synthetizing

    From the results of our analyses we then derive strategic fundamentals for the brand’s presence.
 This enables us to situate the brand in its competitive environment. We formulate reasons why, mission, vision and individualized storytelling in harmony with the needs of the target group.

  • Creating

    We give the brand a (new) name and its own design: 
by developing an all-inclusive corporate design that reflects the brand’s personality – at digital and analogue touchpoints.

  • Executing

    We carry out both concept and execution of the brand‘s design “digital first”:
 Starting from the website right down to stationary and spatial branding, we assure that the brand’s presence is internally consistent and inherently recognizable.