Summarize your brand identity at a glance: With our Brand Frame® template

What is the Brand Frame®?

We have developed our brand model, the Helder Brand Frame®, from 20 years of brand consulting and the most proven methods. The Brand Frame® summarizes the identity of your brand clearly at a glance and is your tool for daily and strategic brand management. With the Brand Frame®, you capture all relevant brand strategy fundamentals and thus literally define the framework for the management and further development of your brand.

Elements of the Brand Frame®

Competence:

Performance of the brand that sets it apart from the competition (as far as possible)

Target group:

For whom the brand is relevant.

Ambition:

Concrete goal that the brand wants to achieve within a certain period of time

Mission:

Value proposition: Problem customer + solution brand = success customer

Purpose:

Impact of the brand

Values:

What determines the culture of the brand

Core:

“Superpower” of the brand: most important, most prominent characteristic

Free template for download

Brand Frame® applications

In summary, the Brand Frame® visualizes and defines your brand identity at a glance. It allows you to make implicit knowledge explicit. This makes it binding and replicable, allowing you to create

  • a valid decision-making basis for measures, products or services in the sense of brand-centered corporate management
  • a clear framework for consistent branding and messaging that differentiates
  • and, more importantly, you create a brand that people can identify with. For your team, for talent and, of course, for customers.
  • Brand Frame Template

    Summarize your brand identity at a glance: With our Brand Frame® template

  • SWOT Analysis

    The SWOT analysis is a proven strategic method that helps companies to identify their strengths, weaknesses, opportunities and threats.

  • Mission Statement

    A mission statement formulates the added value of a brand’s services and is an essential part of the brand identity.

  • Positioning Cross

    Define for whom and for which needs the brand offers solutions

  • Vision Statement

    Define a specific goal that the brand wants to achieve within a defined period of time.

  • Brand Purpose Board

    Align the social added value, the needs of the target group and your own goals.

  • Buyer Personae

    In order to develop a successful brand strategy, it is important for companies to analyze their target groups in detail. The creation of buyer personas helps to create a better understanding of the target group.

  • Golden Circle

    Clarify the Why, How, and What of your brand to form the strategic foundation.

  • Identity Prisma

    Define the brand identity on 3 different levels with the identity prism template.

  • Brand Wheel

    The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.

  • Brand Values Card Deck

    Develop brand values with examples and exercises and define what the brand stands for

  • Brand Key

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Brand Wheel

    The Bates Brand Wheel captures a brand’s essence in 5 steps, analyzing attributes, benefits, values, and personality to communicate the core identity.

  • Personality Sliders

    Define the brand personality: with the Brand Personality Sliders template.