Table of content
What is the Brand Frame®?
We have developed our brand model, the Helder Brand Frame®, from 20 years of brand consulting and the most proven methods. The Brand Frame® summarizes the identity of your brand clearly at a glance and is your tool for daily and strategic brand management. With the Brand Frame®, you capture all relevant brand strategy fundamentals and thus literally define the framework for the management and further development of your brand.
Elements of the Brand Frame®
Competence:
Performance of the brand that sets it apart from the competition (as far as possible)
Target group:
For whom the brand is relevant.
Ambition:
Concrete goal that the brand wants to achieve within a certain period of time
Mission:
Value proposition: Problem customer + solution brand = success customer
Purpose:
Impact of the brand
Values:
What determines the culture of the brand
Core:
“Superpower” of the brand: most important, most prominent characteristic
Free template for download
Brand Frame® applications
In summary, the Brand Frame® visualizes and defines your brand identity at a glance. It allows you to make implicit knowledge explicit. This makes it binding and replicable, allowing you to create
- a valid decision-making basis for measures, products or services in the sense of brand-centered corporate management
- a clear framework for consistent branding and messaging that differentiates
- and, more importantly, you create a brand that people can identify with. For your team, for talent and, of course, for customers.
Brand Frame Template
Summarize your brand identity at a glance: With our Brand Frame® template
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SWOT Analysis
The SWOT analysis is a proven strategic method that helps companies to identify their strengths, weaknesses, opportunities and threats.
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Mission Statement
A mission statement formulates the added value of a brand’s services and is an essential part of the brand identity.
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Positioning Cross
Define for whom and for which needs the brand offers solutions
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Vision Statement
Define a specific goal that the brand wants to achieve within a defined period of time.
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Brand Purpose Board
Align the social added value, the needs of the target group and your own goals.
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Buyer Personae
In order to develop a successful brand strategy, it is important for companies to analyze their target groups in detail. The creation of buyer personas helps to create a better understanding of the target group.
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Golden Circle
Clarify the Why, How, and What of your brand to form the strategic foundation.
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Identity Prisma
Define the brand identity on 3 different levels with the identity prism template.
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Brand Wheel
The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.
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Brand Values Card Deck
Develop brand values with examples and exercises and define what the brand stands for
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Brand Key
The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.
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Brand Wheel
The Bates Brand Wheel captures a brand’s essence in 5 steps, analyzing attributes, benefits, values, and personality to communicate the core identity.
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Personality Sliders
Define the brand personality: with the Brand Personality Sliders template.
