Good branding has the power to differentiate your brand from the competition, increase awareness and connect: with customers, talent, partners who identify with your brand’s values and attitude.

Studio Helder Meetingraum

Challenge

Outdated or interchangeable branding inevitably reflects on your products, performance, company – as good, innovative, high quality as they may be. This makes it difficult to reach target groups.

Helder Designstudio Besprechung

To help you show what your brand really stands for, Helder translates your brand strategy into brand design and messaging: for consistent communication externally and internally.

CLIENTS

Brands that work with us

„For two years in a row, Helder’s naming and design perfectly translated the themes of sustainability and responsibility into the ASC & MSC Brand Awareness campaign.“

Manuel Maillard
Marketing Manager, MSC

„Helder has the ability to capture the essence of the company’s idea and translate it into one word. We have benefited from this for our own brand as well as our clients.“

Felix Prinz zu Salm-Salm
Owner, Weingut Prinz Salm

„Together with Helder, we developed a narrative that makes complex services and products understandable, accessible and desirable.“

Clemens Reisbeck
Head of Communications, Werter

„In the brand workshop, we experienced the potential of our brand from a new perspective. The process has positively changed external and internal brand perception.“

Nathalie Thomsen
Marketing Manager, DCSO

„With Helder, we have not only developed a brand, but also a lifestyle. Together we created a value strategy and based on it a brand design that I can identify with 100%.“

Wulf Rowek
CEO, entity

„The brand workshop still forms the basis of our communications strategy today. It has made brand management of Weingut Prinz Salm much easier for us, because we now have a clear basis for decision-making.“

Nina Hansen
CEO, Lourie

Three steps to a brand identity that makes a difference

  • Brand Workshop

    We translate your strategic focus into adequate brand design and clear messaging.

  • Brand Design

    We translate your strategic focus into adequate brand design and clear messaging.

  • Brand Launch

    You launch a brand that makes a difference: for customers, partners, talents.

Team

To ensure that strategy and design correspond optimally with each other, we have set up Helder in an interdisciplinary and international way.

  • Dr. Birgit Joest – Strategy Director

    Dr. Birgit Joest

    Strategy Director

  • Maurits den Held

    Creative Director

  • Alica Jörg

    Design Director

  • Leonie Ringeler

    Leonie Ringeler

    Designer

  • Ellen Baierlein

    Ellen Baierlein

    Designer

  • Marina Mengis

    Project Management

  • Judith Bömer

    Judith Bömer

    Copy

Services

Branding

Brand Identity

Over the last 20 years, we have developed the Brand Frame from the best brand building methods. This brand strategy model captures the essence of the brand at a glance.

CASES

Lifestyle, Tech and Community Brands for which we have translated strategy into design.

Generic design and messaging diminish the value of your brand.
We help you get the branding your brand deserves.

  • Good branding is contextually well-founded

    It is always based on the brand’s core, its culture, values and competencies.

  • Good branding creates clarity

    It is so striking that the transmitter is identifiable even without a logo.

  • Good branding differentiates

    Those with the courage to do things differently distinguish themselves from the competition – and show that they have confidence both in themselves and others too.

  • Good branding is aesthetic

    Es setzt eure Marke vom Wettbewerb ab – und zeigt, dass ihr euch und eurem Gegenüber etwas zutraut.

  • Good branding shows attitude

    It uses it to create potential identification points for people: consumers, associates and coworkers. It is self-consistent, comprehensible, modular and can be deployed across all media.

  • Good branding is recognizable

    It is so striking that the transmitter is identifiable even without a logo.

  • Good branding is holistic in thought

    It tangibly reduces cognitive dissonances for coworkers, consumers, associates.

Three steps to a brand identity that makes a difference

  • Brand Workshop

    We translate your strategic focus into adequate brand design and clear messaging.

  • Brand Design

    We translate your strategic focus into adequate brand design and clear messaging.

  • Brand Launch

    You launch a brand that makes a difference: for customers, partners, talents.

Commitment

Beyond brand development, we are committed to raising the value of design through knowledge – so that creatives and brand builders work better together.

What we do not do

  • Work without payment

    We are ready to go the famous extra mile if both partners are committed. Like our clients, we do not work for free. That is why we do not deliver concepts or designs in the context of unpaid pitches. However, we are happy to answer your questions about what we can do for you. Just contact us!

  • Unethical projects

    We do not work with clients whose values we do not share. This includes companies or institutions that do not respect, disregard or intentionally harm people, animals and the environment, e.g. radical, unconstitutional political organizations, arms or mass farming operations.

  • Treat unequally

    We see ourselves as partners of our clients. Mutual respect, appreciation and equality are prerequisites for successful cooperation.
    Of course, this also applies to all applicants and employees, irrespective of their of origin, nationality, age, gender, religious affiliation, sexual identity, physical or mental limitations.

FAQ

Find the right agency

  • What does a branding agency do?

    A branding agency develops new brands or refines existing brands. The goal is to define a captious brand identity. Differentiated communication and captivating design are essential in branding and contribute to a strong brand personality.

  • For which industries is a branding agency important?

    The process is applicable across all industries. Our branding agency specializes in lifestyle, tech, and community brands.

  • How long does a branding project run?

    We collaborate closely with our clients. This creative ping-pong between branding agency and client is part of the branding process. From kick-off to the finished brand design, you should therefore plan a period of 8-12 weeks. Depending on the scope of the project, it can sometimes go faster.

  • What is the advantage of a specialized agency over a full service agency?

    The advantage of a specialized agency is the expertise in one area and relevant references. With large agencies, it can happen that services are purchased at a low price without the customer knowing about it. We always brief our clients so that other agencies can work on this base.

  • Branding agency in Berlin for a project in Munich, Basel, Vienna, London?

    Two thirds of our customers are located outside Berlin. We organize arrangements and appointments digitally or on-site at the client’s location.

  • What belongs in a briefing for a branding agency?

    As a corporate design agency, we always work from the content of a brand. For this, we offer our brand strategy workshop, which serves as the base for the corporate design. Alternatively, we work with a written briefing that includes the strategy of the brand.

  • How do you select a branding agency?

    If the first impression is right, it is advisable to conduct initial interviews with various agencies. It is crucial that the agency processes resonate with your own structures and that a common set of values exists.

  • Why branding agency instead of advertising agency?

    Branding is not marketing. As a branding agency, we define the company at the most fundamental level – strategically and visually. Marketing are operational tools that build on branding. When the big picture of the brand needs to be defined, a branding agency, is the more sustainable choice.

  • Does a pitch make sense for a branding project?

    We see a workshop as more useful because you get to know the brand and the project fundamentally. The insights result in a brand profile that can also serve as a briefing for other agencies.

  • We are interested in working with Helder. What is the next step?

    We first schedule a call or video conference to discuss requirements and whether we can help. We put together a quote, a first timeline, and references. We arrange a video conference or face-to-face decision-level meeting. After that, you decide if you want to work with us.

Sounds right?
Get in touch.





    Ansprechpartner Helder Design

    Dr. Birgit Joest

    STRATEGY DIRECTOR

    030 403 664 76

    b.joest@helder.design

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