We create identification potential: We do a deep dive into a brand’s purpose and values to express each in its own distinctive way.

  • Good brand design is contextually well-founded

    It is always based on the brand’s core, its culture, values and competencies.

  • Good brand design creates clarity

    It is so striking that the transmitter is identifiable even without a logo.

  • Good brand design differentiates

    Those with the courage to do things differently distinguish themselves from the competition – and show that they have confidence both in themselves and others too.

  • Good brand design is aesthetic

    It appropriately applies the means of design inherent to the brand, its services and industry within their temporal context.

  • Good brand design shows attitude

    It uses it to create potential identification points for people: consumers, associates and coworkers. It is self-consistent, comprehensible, modular and can be deployed across all media.

  • Good brand design is recognizable

    It is so striking that the transmitter is identifiable even without a logo.

  • Good brand design is holistic in thought

    It tangibly reduces cognitive dissonances for coworkers, consumers, associates.

Helder Designstudio in Kreuzberg – Workshopraum
Helder Designstudio in Berlin-Kreuzberg
Helder Designstudio in Berlin-Kreuzberg Workshopraum

We are an interdisciplinary and international team. We invest insight as well as imagination in our work – for brands that cannot be overlooked.

  • Dr. Birgit Joest – Strategy Director

    Dr. Birgit Joest

    Strategy Director

    Active in brand communications since 2005 in the fields of analysis, strategy and conceptual work, a number of those years in management positions as head of concept at well-known Berlin agencies. She oversaw both content and concept for numerous branding projects – some of them award-winning – for such companies as Mercedes-Benz, Volkswagen, Siemens and Deutsche Telekom, among others.

  • Maurits den Held

    Creative Director

    Has been creating digital brand presences for clients from the widest range of sectors for more than 12 years. After studying graphic and media design in Rotterdam and Groningen, the born-Dutchman moved to Berlin. He made a name for himself at prominent agencies as a brand designer and oversaw such clients as Zalando SE, W.L. Gore, Huawei and Amnesty International.

  • Alica Jörg

    Senior Designer

    (M.A. Visual Communication, Lucerne University of Applied Sciences) has been working as a brand designer since 2014. Before Helder, Alica Jörg worked in London and Sydney. There she looked after clients such as UNICEF, World Wide Fund of Nature, DKMS and eBay.

  • David Wobido


    has been working in branding since 2013 and supervised projects for customers such as New Balance, Nike, Haglöfs, Reclam and SaarLB. As a communication designer and trained media designer, he is equally strong in concept and implementation.

As strategy and creative partner, we work with our customers to develop the best possible appearance for existing brands – and the brands of tomorrow.

We create the communicative basis for leading-edge brands – derived explicitly from the brand’s values, conceived specifically for digital use.

Results of our work: brand identities for start-ups, established companies, NGOs, public authorities.

Curious to know more?
Let’s talk!

Ansprechpartner Helder Design

Dr. Birgit Joest


030 403 664 76