Behind every brand are people with an idea. An idea that makes life better: less complicated, fairer, more connected, more mobile, safer, healthier or simply more beautiful.

Helder Designstudio Besprechung

We contribute with design to bring together the people who identify with this idea – founders with investors, sales experts with customers, marketeers with followers, employers with talents.

Studio Helder Meetingraum

That’s why we give expression to the idea, purpose and values of the brand with brand design. We make visible what the brand stands for.

  • Good brand design is contextually well-founded

    It is always based on the brand’s core, its culture, values and competencies.

  • Good brand design creates clarity

    It is so striking that the transmitter is identifiable even without a logo.

  • Good brand design differentiates

    Those with the courage to do things differently distinguish themselves from the competition – and show that they have confidence both in themselves and others too.

  • Good brand design is aesthetic

    It appropriately applies the means of design inherent to the brand, its services and industry within their temporal context.

  • Good brand design shows attitude

    It uses it to create potential identification points for people: consumers, associates and coworkers. It is self-consistent, comprehensible, modular and can be deployed across all media.

  • Good brand design is recognizable

    It is so striking that the transmitter is identifiable even without a logo.

  • Good brand design is holistic in thought

    It tangibly reduces cognitive dissonances for coworkers, consumers, associates.

For this purpose, we have set up Helder in an interdisciplinary and international way: so that strategy and design correspond optimally with each other.

  • Dr. Birgit Joest – Strategy Director

    Dr. Birgit Joest


    Active in brand communications since 2005 in the fields of analysis, strategy and conceptual work, a number of those years in management positions as head of concept at well-known Berlin agencies. She oversaw both content and concept for numerous branding projects – some of them award-winning – for such companies as Mercedes-Benz, Volkswagen, Siemens and Deutsche Telekom, among others.

  • Maurits den Held


    Has been creating digital brand presences for clients from the widest range of sectors for more than 12 years. After studying graphic and media design in Rotterdam and Groningen, the born-Dutchman moved to Berlin. He made a name for himself at prominent agencies as a brand designer and oversaw such clients as Zalando SE, W.L. Gore, Huawei and Amnesty International.

  • Alica Jörg


    (M.A. Visual Communication, Lucerne University of Applied Sciences) has been working as a brand designer since 2014. Before Helder, Alica Jörg worked in London and Sydney. There she looked after clients such as UNICEF, World Wide Fund of Nature, DKMS and eBay.

  • David Wobido


    has been working in branding since 2013 and supervised projects for customers such as New Balance, Nike, Haglöfs, Reclam and SaarLB. As a communication designer and trained media designer, he is equally strong in concept and implementation.

We create the communicative basis for leading-edge brands – derived explicitly from the brand’s values, conceived specifically for digital use.

What we do not do

  • Unpaid work

    We are ready to go the famous extra mile – if both partners are committed. However, we do not work for free. That’s why we don’t deliver concepts or designs as part of unpaid pitches. We are happy to answer questions about what we do. Talk to us.

  • Unethical projects

    We do not work with clients whose values we do not share. This includes companies or institutions that do not respect or intentionally harm or disrespect people, animals and the environment, e.g. radical, unconstitutional political organizations, conventional animal breeding or the arms industry.

  • Unfair treatment

    Mutual respect and appreciation are a high value for us. This applies to every employee, regardless of origin, nationality, age, gender, religious affiliation, sexual orientation or physical or mental limitations.

Iterative and co-creative processes instead of black box branding – find out here if Helder is the right partner.

  • What is the team composition of a branding project?

    The core team consists of Strategy Director, Creative Director, Designer. In addition, depending on the scope, there are other specialists* for text and programming, Animation etc. We would like to work together. What is the next step?

  • How long does a branding project take?

    We work closely with our customers to exchange information. This creative ping-pong between agency and client is part of a branding process. From kick-off to the finished brand design, a period of 8-12 weeks should be planned. Depending on the scope of the project, it can sometimes be faster.

  • What advantages do small design agencies have over large agencies?

    Smaller agencies generally have less fluctuation. As a result, the contact persons on the agency side change significantly less frequently within a project. Processes are more efficient and flexible due to leaner structures. SME orders are given priority here because they do not “compete” with corporate budgets.

  • Does Helder also do advertising, social media or online marketing?

    We are specialized in brand design, therefore we do not offer these services. However, we always prepare our design guidelines clearly so that other trades can work independently. We’re also happy to recommend a specialist from our network.

  • We would like to work together. What's next?

    We first arrange a phone call or video conference to discuss the requirements and the process and to clarify whether we can help. We prepare an offer, an initial timeline and references together. We arrange a video conference or a personal meeting at decision level. Afterwards you decide whether you want to work with us. After written approval of the offer, the project starts with a kick-off meeting.

Curious to know more?
Let’s talk!

    Ansprechpartner Helder Design

    Dr. Birgit Joest

    Strategy Director

    030 403 664 76