Create a strong brand identity – with the Brand Frame.

Brand identity as a unifying element

A brand is a construct that gives people a feeling for companies and organizations, for services or products. A clear brand identity has the power to reach people on an emotional level by pointing beyond mere product characteristics: it stands for a company’s value attitude and sets the tone.

Bring people together with design

You have a strong product, a service with impact, but a weak brand identity? With our Brand Frame, you can noticeably sharpen the identity of your brand in seven steps – and create a valid basis for brand design and storytelling.

  • Mission Statement Template

    The mission statement states the value proposition.

  • Positioning Cross

    Define for whom and for which needs the brand offers solutions

  • Vision Statement Template

    Define a specific goal that the brand wants to achieve within a defined period of time.

  • Brand Purpose Board

    Align the social added value, the needs of the target group and your own goals.

  • Buyer Personae

    Define for whom and for which needs the brand offers solutions

  • Golden Circle Template

    Get clear about the why, how and what of your brand and build the strategic basis with it

  • Identity Prisma Template

    Define the brand identity on 3 different levels with the identity prism template.

  • Brand Wheel Template Esch

    The brand steering wheel according to Esch is suitable for a systemic analysis of the brand.

  • Brand Values Template and Card Deck

    Develop brand values with examples and exercises and define what the brand stands for

  • Brand Key Template

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Brand Wheel Template

    The Unilever Brand Key is a brand strategy model, focuses on competitors and target groups.

  • Brand Personality Sliders Vorlage

    Define the brand personality: with the Brand Personality Sliders template.

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